The Fearless Future: 2025 Global AI Jobs Barometer

Ukraine's AI Sector: Unlocking Market and Talent Potential

The AI impact on jobs is a particularly relevant topic in Ukraine, which ranks second in Eastern Europe for the number of AI companies. Over the past decade, the number of AI specialists in Ukraine has increased fivefold, and the AI market reached $419.4 million this year, according to the Ministry of Digital Affairs. An expected annual growth rate of 26.26% could result in a market volume of more than US$1.5 billion by 2031.

This outlook seems promising for businesses, but how is this rapid transformation affecting jobs?

To find out, PwC analysed AI’s impact on both augmentable jobs (jobs that contain many tasks in which AI can enhance or support human judgment and expertise), and automatable jobs (jobs that contain many tasks that can be autonomously completed by AI).

Industries more exposed to AI have 3x higher growth in revenue per employee

AI can make workers more productive and enable them to create more value. Since 2022 when awareness of AI's power surged, revenue growth in industries best positioned to adopt AI has nearly quadrupled. This suggests that investments in AI are paying off. AI's promise is proving to be real, and we are still only in the early days of AI adoption.

Wages are rising 2x faster in the most AI-exposed industries

AI is making workers more valuable, with wages rising twice as quickly in those industries most exposed to AI compared to those least exposed. Indeed, we found that wages are rising for AI-powered workers even in the most highly automatable roles, suggesting that concerns that AI is devaluing automatable roles in the aggregate may be misplaced.

Skills for AI-exposed jobs are changing 66% faster than for other jobs: more than 2.5x faster than last year

The AI-driven skills earthquake is accelerating. AI is redefining roles faster and faster and creating rapid change in the skills required to succeed in AI-powered jobs. Workers must demonstrate that they have the skills to succeed in an AI era.

Workers with AI skills command a 56% wage premium: up from 25% last year

The value that AI-powered workers bring is apparent in the wage premium for workers with AI skills like prompt engineering. We compared the wages of workers in a given occupation who differ only on whether they have AI skills. We found that on average, the wages of workers with AI skills were significantly higher. What’s more, every industry we analysed pays wage premiums for AI skills.

The Future of AI in Ukraine: significant Potential for National Reconstruction

“PwC's 2025 Global AI Jobs Barometer underscores the transformative potential of AI for Ukraine's labour market. Despite unprecedented challenges, Ukraine is uniquely positioned to lead the CEE region in AI development and implementation, aiming to be a top three adopter by 2030. This will be driven by a commitment to responsible AI, the necessity of considering the EU AI Act, a deep talent pool, and a clear vision for cross-sector integration, significantly reshaping the workforce. 

As Ukraine rebuilds, AI will be key to economic transformation, offering investment opportunities and unlocking benefits across numerous sectors. Achieving these ambitions, however, requires new ways of working, leveraging AI and other technological tools, a commitment to continuous upskilling, and prioritising advanced AI skills across the board – from defence and fintech, where Ukraine is demonstrating its innovative approach, to traditionally conservative sectors like taxation, which is also undergoing an AI-driven revolution.”

- Oleksiy Katasonov, Partner, Tax, Legal & People Leader PwC Ukraine

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About PwC’s 2025 Global AI Jobs Barometer 

The research analyses AI's impact on productivity, skills, and the job market across 24 territories and 80+ sectors. Based on nearly a billion job advertisements and thousands of reports, it offers our clearest view yet of how AI is reshaping work. You can read the full report and learn more about the key takeaways for business at www.pwc.com/aijobsbarometer.