Crisis management services

Crisis management services

Prepare. Respond. Emerge stronger

Crisis management is the process organizations use to prepare for, respond to, and recover from disruptive and unexpected events (like data breaches, supply chain disruptions, or natural disasters) that threaten to harm the organization, its people, operations, reputation, assets, or stakeholders. It involves proactive planning and reactive response strategies, including threat identification, impact assessment, stakeholder communication, and business continuity planning to ensure companies can navigate challenges while protecting their people, minimizing business impact, and preserving reputation.

 

Why resilience matters for your business?

✓ Organizations without crisis plans face longer recovery times and significantly higher financial losses;

✓ New EU regulations like CER Directive require documented crisis management frameworks with specific deadlines;

✓ A single incident can trigger cascading failures - cyber breach leads to production shutdown leads to supply delays;

✓ Organizations with crisis plans keep serving customers while competitors deal with internal chaos.

 

Why organisations need Crisis Management and Resilience

Being truly prepared to respond to unpredictable crisis situations is crucial for both organisational survival and stakeholder safety. This is where crisis management consulting and resilience management make the real difference.

Risk categories your organization should address

Risks can be classified through various systems, with the CER Directive — a regulatory requirement for critical entities operating within the European Union—outlining the following risk categories that critical entities should address:

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Our proven 3-stage crisis management implementation

Stage 1: Identify vulnerabilities before they become disasters.

At this stage, we gain deep understanding of your organization's crisis vulnerabilities by identifying relevant risk scenarios and assessing their potential impact, including external interdependencies. This enables us both to outline the universe of key crisis and resilience risks for the organisation as well as to prioritise them and define clear vectors for devising and executing further response measures.

Our structured approach includes:

Risk identification & scenario planning

Identify relevant crisis scenarios by pinpointing potential crises that could impact the organisation:

  • Use structured techniques (e.g., workshops, historical incident review, threat intelligence and scenario modelling) to surface plausible events and their triggers;
  • Document realistic crisis scenarios with assumptions and lead indicators so stakeholders can recognise early warning signs.

Risk impact assessment

Assess potential impacts across key dimensions such as finance, employees, reputation, service downtime and other factors:

  • Evaluate each scenario using quantitative and qualitative measures (severity, likelihood, speed of onset, and recovery time) and capture impacts across agreed dimensions; 
  • Use a risk matrix or scoring system to prioritise scenarios that require planning and resource allocation.

Build organizational preparedness capabilities

Develop crisis management capabilities and establish crisis governance framework tailored to your specific risk profile and integrated with your current resilience architecture:

  • Define crisis management organizational structure with clear roles and decision authorities;
  • Establish crisis command center procedures and decision-making protocols;
  • Establish escalation pathways, crisis communication protocols and stakeholder notification frameworks;
  • Create resource cohesion guides and vendor/supplier contingency arrangements;
  • Prepare role-specific training, exercises and cross-functional simulations to build familiarity, surface gaps, and reinforce expected behaviours during high-pressure events.

Ensure regulatory compliance

Ensure that the crisis management structure, processes, and documentation are aligned with legislation requirements, organisational resilience components such as business continuity and incident management:

  • Map regulatory, contractual and statutory obligations to crisis response processes and perform compliance checks to avoid legal or reporting gaps during an incident;
  • Ensure reporting and record keeping requirements are integrated into the plan;
  • Maintain clear interfaces between crisis governance, business-continuity plans and operational incident teams to prevent overlaps and ensure smooth handoffs.

Discover how our crisis management consultancy can help

Stage 2: Execute proven protocols when crisis hits.

We define clear response measures for each risk scenario, covering technical, security, and organizational dimensions.

This includes:

Develop crisis management plan

Create crisis management plan, policies, standards, and toolkits to effectively guide the organisation’s response during a crisis:

  • Create comprehensive crisis management plans with scenario-specific response procedures;
  • Develop a practical documentation (scenario-based playbooks, checklists, templates, contact lists and pre-approved communications) for high-priority scenarios to speed decision-making and reduce errors under pressure;
  • Keep these resources accessible and modular so they can be rapidly tailored to specific incident contexts. 

Transform organizational crisis approach

Shift the organisation’s approach to crisis management towards implementing effective response measures:

  • Embed crisis roles, decision authorities, crisis response resources, communications protocols, including policies, procedures, decision-making tools, and escalation pathways into the wider resilience architecture so responses are coordinated and familiar;
  • Execute limited-scope crisis exercises to validate plans and procedures;
  • Identify gaps and improvement opportunities through controlled testing;
  • Track key metrics (time-to-declare, time-to-recover, stakeholder satisfaction) and continuously refine procedures based on outcomes;
  • Refine crisis response capabilities based on exercise outcomes and lessons learned;
  • Move from theoretical plans to tested, measurable capabilities by prioritising interventions that shorten detection-to-decision times, improve coordination, and protect critical functions.

Crisis management training & awareness

Increase awareness of crisis management and resilience procedures by organizing and delivering respective workshops for key employees.

  • Conduct role-specific trainings and simulation exercises tailored to identified risk scenarios and assigned crisis responsibilities, integrated with your business continuity framework;
  • Measure effectiveness with post-workshop surveys, observed performance in exercises, and tracking of corrective actions.

Stage 3: Emerge stronger with lessons learned.

Finally, in order to help the enhancements get well delivered and truly implemented, we focus on designing and introducing tailored monitoring metrics, controls and KPIs – on different organisational and individual levels. In addition to that, we concentrate on raising institutional awareness, literacy and capacity across the organisation to help ensure that its crisis and resilience management become an integral part of the organisation’s culture, governance and operational work.

Performance monitoring & metrics implementation

  • Design crisis management KPIs and performance dashboards;
  • Implement monitoring systems for detection-to-response times, recovery speeds, and stakeholder satisfaction;
  • Establish regular performance review cycles with improvement recommendations.

Crisis management plan maintenance & updates

  • Establish lessons learned capture processes from exercises and real incidents;
  • Establish systematic review and update procedures for crisis management documentation, implement version control and document management systems for crisis resources;
  • Create change control processes that trigger plan updates based on organizational changes;
  • Create feedback loops that drive ongoing enhancement of crisis capabilities and organizational resilience.

Organizational crisis management culture development

  • Build institutional awareness and crisis management literacy across the organization;
  • Develop ongoing capability-building programs and refresher training schedules;
  • Create crisis readiness communication and awareness campaigns.

Meeting the standards: Critical Entities Resilience Directive (CER)

The Critical Entities Resilience (CER) Directive is a comprehensive EU regulatory framework that requires organizations in critical sectors to implement robust risk management and resilience measures. The CER Directive empowers Member States to strengthen national infrastructure protection through coordinated resilience strategies, as well as build robust defenses across sectors that underpin our daily lives—from the energy that powers our homes to the digital networks that connect our businesses.

By embedding crisis management across critical sectors, it positions the EU to maintain resilience while protecting citizen welfare in an increasingly complex threat environment. Organizations affected by the CER directive have an opportunity to transform regulatory requirements into competitive strengths, building operational resilience that delivers value beyond compliance.

We deliver practical, forward-thinking crisis management and resilience solutions for clarity and confidence at every stage. Ultimately, our focus is on transforming crisis into opportunity, enabling organisations to emerge stronger and lead with confidence.

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PwC Crisis and Resilience Tool

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Sectors in scope of the CER Directive

The CER Directive represents a strategic investment in Europe's future and casts a wide net across 11 essential sectors. This holistic approach acknowledges the interconnected nature of modern economies, where a disruption in one sector can cascade across others.

Crisis management for Energy industry

Energy

Crisis management for Healthcare

Healthcare

Crisis management for Space industry

Space

Crisis management for Digital infrastructure

Digital infrastructure

Crisis management for Transport industry

Transport

Crisis management for Food supply chain

Food supply chain

Crisis management for Waste water

Waste water

Crisis management for drinking water

Drinking water

Crisis management for Banking

Banking

Crisis management for Financial market infrastructure

Financial market infrastructure

Crisis management for Public administration

Public administration

How organizations should prepare to meet EU resilience standards

What is required from organizations affected by the CER directive?

✓ Conduct risk assessments to identify threats, hazards, and vulnerabilities;

✓ Implement appropriate and proportionate technical, security and organizational measures based on risk assessment results;

 Establish incident reporting obligations - notify competent authorities of significant disruptive incidents within 24 hours;

 Develop resilience measures to ensure continuity of critical functions;

 Maintain business continuity plans and crisis management procedures;

 Implement supply chain security measures and assess risks from suppliers and service providers;

 Ensure regular testing and review of resilience measures and plans;

 Designate responsible persons for implementing resilience measures within the organization.

Key timelines:

January 2023: — Directive enters into force;

July 2026: — Member States identify and notify critical entities (within 1 month);

April-May 2027: — Critical entities complete risk assessments (9 months) and demonstrate compliance (10 months);

July 2027: — European Commission reports on Directive compliance to Parliament and Council.

CER Directive EU Member States

What is required from Member States?

✓ Craft national resilience strategies that align with local risk profiles;

✓ Complete comprehensive risk assessments by January 2026;

✓ Identify and designate critical entities by July 2026.

Building resilience that works: what you receive at every step of the journey

Our crisis management consultants develop comprehensive solutions with step-by-step deliverables that strengthen organizational resilience and business continuity.

 

✓ Crisis risk assessment report

Comprehensive catalog of relevant crisis scenarios specific to your industry and operations

Risk register with detailed threat descriptions, triggers, and early warning indicators

Risk heatmaps showing vulnerability exposure across different business areas

 

✓ Business impact analysis document

Quantified impact assessments for each identified risk scenario

Risk prioritization matrix with severity and likelihood scoring

Resource allocation recommendations based on risk priorities

 

✓ Regulatory compliance mapping

Gap analysis report showing current compliance status vs. CER Directive requirements

Regulatory obligation matrix mapped to your crisis management processes

Compliance roadmap with specific deadlines and action items (Resilience plan)

 

✓ Crisis management plan & framework 

Complete crisis management plan with governance structure, roles, and decision authorities

Integration blueprint showing how crisis management connects with existing business continuity and IT disaster recovery

Communication protocols and stakeholder notification procedures

 

✓ Crisis response playbooks & templates

Scenario-specific playbooks with step-by-step response procedures

Emergency checklists, contact directories, and escalation matrices

Communication templates and stakeholder messaging frameworks

 

✓ Training program & materials

Customized training curriculum for different organizational roles

Tabletop exercise scenarios and simulation materials

Training effectiveness measurement tools and assessment frameworks

 

✓ Performance monitoring dashboard

Crisis management maturity assessment with baseline measurements

KPI tracking system measuring detection-to-response times, recovery speeds, and stakeholder satisfaction

Monthly/quarterly performance reports with improvement recommendations

 

✓ Continuous improvement framework

Change control procedures for maintaining current crisis management capabilities

Lessons learned documentation process from exercises and real incidents

Version-controlled document management system for all crisis materials

Why partner with us for business continuity?

Experienced crisis management consultants

Our global network of certified crisis management professionals delivers industry-leading expertise across all sectors and provides consistent, locally informed solutions across multiple locations.

Proven methodologies

Quantified assessment of business impact of the identified risks using a dedicated and tailored PwC toolkit and approach to BIA. We help transform crisis challenges into organizational strengths with our comprehensive approach to crisis preparedness and resilience.

Aligned with regulatory requirements

Our solutions incorporate regulatory requirements, risk interdependencies, and impact assessments to ensure compliance and effectiveness. Our crisis management strategies align with local legislation, relevant ISO standards, and the Critical Entities Resilience (CER) Directive as the European standard.

End-to-end crisis solutions

We provide complete crisis management support and guide organizations through the full spectrum of crisis preparedness, response, and recovery — from comprehensive risk assessment to proven crisis response implementation.

Business value of crisis management and organizational resilience

A structured crisis and resilience capability reduces loss, preserves trust and creates strategic advantage. Benefits are measurable across financial, operational, regulatory and reputational dimensions:

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Common questions about our crisis management services

We engage specialized subject-matter specialists from PwC's extensive global network across jurisdictions and functional areas to ensure our crisis management strategies achieve comprehensive compliance with local legislation, the CER Directive, international standards, and contractual obligations while adhering to industry best practices.

Our alignment with international standards follows a multi-layered approach:

  • Regulatory compliance framework: We maintain knowledge of evolving regulations like the CER Directive, ISO 22301 (business continuity), and sector-specific requirements, ensuring our strategies meet both current and emerging compliance obligations.
  • Global expertise coordination: We leverage PwC's international network to access local regulatory expertise and cultural insights, enabling us to design strategies that work across jurisdictions while respecting regional nuances.
  • Standards integration: Our methodologies incorporate established frameworks and industry-specific standards, creating comprehensive strategies that meet multiple compliance requirements simultaneously.
  • Continuous monitoring: We establish ongoing compliance verification processes, including regular regulatory updates, standard alignment reviews, and cross-jurisdictional validation to ensure strategies remain current and effective.

 

Effective assessment and prioritization of risks are essential components in establishing a comprehensive crisis management strategy. Our risk assessment and prioritization employs proven methodologies that deliver quantifiable, actionable insights:

  • Multi-methodology risk identification: we utilize comprehensive threat pathway mapping techniques to understand how risks develop and cascade through organizations, operational risk assessment frameworks specifically designed for complex business environments, probabilistic modeling approaches that account for uncertainty and variability in risk scenarios, and structured adversarial testing exercises that reveal organizational blind spots and emerging threat vectors.
  • Quantitative impact assessment: our approach incorporates sophisticated financial exposure quantification methods, comprehensive business impact analysis using established recovery metrics and operational continuity benchmarks, systematic failure analysis techniques with detailed criticality assessments, and predictive loss modeling frameworks that support strategic insurance and budgeting decisions.
  • Prioritization frameworks: we employ visual risk mapping tools with customized probability and impact assessment matrices, multi-criteria decision-making frameworks that balance competing organizational priorities, analytical techniques that identify the critical few risks driving the majority of potential organizational impact, and adaptive scoring systems that continuously adjust based on evolving threat intelligence and environmental factors.
  • Validation and calibration: our methodology includes rigorous scenario testing against historical performance data and industry benchmarks, comprehensive validation processes involving internal subject matter experts and external threat intelligence sources, robust sensitivity analysis to test the resilience of underlying assumptions, and continuous improvement processes based on organizational learning from near-miss events and actual incident experience.

This systematic approach ensures our risk prioritization is both scientifically rigorous and practically actionable for executive decision-making, providing organizations with clear, prioritized roadmaps for crisis preparedness investments.

The development timeline and cost for a crisis response plan depend on several critical factors that we assess during our initial scoping phase and vary significantly based on organizational complexity and scope requirements:

  • Organizational complexity factors:
    • Number of business units, locations, and operational sites;
    • Geographic spread and jurisdictional requirements;
    • Integration needs with existing business continuity frameworks;
    • Stakeholder ecosystem complexity and decision-making structures.
  • Scope and depth requirements:
    • Comprehensiveness of risk scenarios to be covered;
    • Level of detail required for response procedures;
    • Integration with regulatory compliance frameworks (CER Directive, sector-specific standards);
    • Training and testing program requirements.
  • Resource and availability constraints:
    • Senior management and key stakeholder availability for workshops and interviews;
    • Internal team capacity for collaboration and input provision;
    • Existing documentation and baseline materials availability;
    • Approval and review cycle requirements.
  • External dependencies:
    • Regulatory consultation and approval processes;
    • Third-party vendor and supplier integration needs;
    • Legal and compliance review requirements;
    • Board and audit committee review cycles.
  • Quality and validation sandards:
    • Testing and simulation exercise complexity;
    • Cross-functional validation requirements;
    • Documentation standards and format specifications;
    • Continuous improvement and iteration cycles.

During our initial assessment, we map these factors to develop a realistic project timeline with clear milestones, built-in flexibility for unforeseen complexities, and phased delivery options that can provide immediate value while building toward comprehensive coverage. Contact us using the form at the bottom of this page to schedule a consultation, discuss your specific needs, and receive a preliminary assessment tailored to your organization.

Crisis management plays a key role in maintaining business continuity and resilience, particularly for organizations with complex operations in highly regulated industries. The following is an example of PwC's crisis and resilience team providing support to a client.

  • Client and context: international pharma company with a production site in Ukraine, part of a group headquartered in Switzerland.

  • Objective: strengthen business resilience to prepare for emergency situations and ensure sustainable business continuity across operations in Ukraine, including commercial, production, and lines of business.

Engagement details: 

  • Performed an in-depth risk identification and assessment;

  • Conducted a quantified analysis of business impacts;

  • Provided tailored recommendations for response measures;

  • Developed a comprehensive resilience plan, featuring an integral roadmap with respective initiatives, project passports for each initiative, and a transitional context to guide successful implementation and delivery.

For more details about this engagement or to discuss your specific crisis management needs, we invite you to schedule a consultation with our team. Our crisis management consultants provide support for developing crisis management plans that address the unique challenges faced by organizations in the pharmaceutical sectors. Use our contact form to book your crisis management consultation.

Our global reach is one of our key strengths — we deliver services across multiple countries by bringing together specialists from different regions, ensuring full compliance with both local and international regulatory frameworks.

We use quantitative risk assessment approaches to evaluate the financial impact of potential crises and assist clients in developing comprehensive business continuity plans. Our methodology conducts risk assessment by considering key factors such as revenue loss, EBITDA loss, and opportunity costs using a range of sophisticated financial modeling techniques (Expected annual loss calculations, Monte Carlo simulations, value-at-risk assessments, total cost of risk analysis, etc.).

We tailor risk assessment to the organization's risk appetite and specific context through various advanced impact quantification methods (scenario-based stress testing, break-even analysis, maximum tolerable period of disruption analysis, etc.). Our support includes preparing design plans that prioritize critical functions and allocate resources effectively, incorporating multiple dynamic financial resilience planning approaches (insurance gap analysis, capital allocation frameworks, recovery funding strategies, etc.).

We would be happy to discuss your specific case and how our methodologies can be tailored to your organization's needs. Please contact us through the feedback form to schedule a consultation.

Our crisis management services are tailored to meet the needs of organisations with global operations and complex structures. Global operations create unique crisis dynamics that require fundamentally different approaches than single-location strategies:

  • Cross-border crisis cascading management: we understand how crisis events cascade across global operations - a supply chain disruption in Southeast Asia can trigger financial reporting issues in Europe, while a cyberattack on North American operations may impact regulatory compliance across three continents simultaneously.
  • Cultural crisis intelligence: different cultures perceive and respond to crises differently. What constitutes "transparent communication" in Germany may be seen as inappropriate in Japan, while crisis response speeds expected in the US might be unrealistic in regions with more consensus-driven decision-making. We build these cultural nuances into crisis protocols.
  • Jurisdictional crisis arbitrage enables smart organizations to leverage jurisdictional differences strategically when crisis strikes - shifting critical functions to unaffected regions, utilizing favorable legal frameworks for recovery operations, or accessing crisis resources where they're most readily available. We design these contingency pathways in advance.
  • Time zone crisis continuity ensures maintaining decision-making authority, information quality, and stakeholder confidence as crisis management rotates across regions during 24-hour crisis cycles. We create "crisis handoff protocols" that maintain strategic coherence.
  • Regulatory crisis navigation helps organizations navigate situations where global crises trigger multiple regulatory responses simultaneously - such as when EU data protection requirements conflict with US national security demands, or where environmental incident reporting in one country affects operational licenses in another.

We leverage PwC's global network to provide consistent, locally informed solutions across multiple locations, addressing cross-border interdependencies and regulatory requirements while ensuring cohesive and scalable crisis management strategies worldwide.

To help organizations navigate uncertainty with confidence, we’ve developed advanced tool that transforms complex data into clear, actionable insights.

Our proprietary crisis & resilience tool offers:

  • Dynamic dashboard.

  • Structured risk catalogue tailored to your context. 

  • Real-time visibility to speed up decision-making.

Ultimately, it’s about turning complexity into clarity and enabling confident action through smart, data-driven insights.

Additionally, we guide organizations through the ethical considerations of crisis technology implementation, balancing transparency with security in automated crisis communications.

To help organisations protect their reputation in times of crisis events, we combine data and insight to assess how different scenarios may impact stakeholder trust and brand value:

  • Integrate qualitative and quantitative indicators into our evaluation model to assess potential impacts on stakeholder trust, public perception, and brand value.

  • Map potential media exposure, stakeholder reactions, and social sentiment dynamics to anticipate reputational outcomes.

  • Deliver clear insights and actionable recommendations to support confident, proactive risk management. 

  • Engage PwC's global subject-matter specialists to navigate jurisdiction-specific requirements, balancing best practices with local regulatory compliance and regional considerations.

We develop comprehensive crisis management frameworks that integrate with your existing risk and governance structures through strategic stakeholder engagement and phased implementation. Our approach includes creating tailored integration plans for sector-related organization with structured stakeholder discussions to ensure alignment across all organizational levels, considering the following aspects:

  • Tailored crisis management framework for organisations in the energy, utilities, and infrastructure sectors.

  • Ensure alignment with the Critical Entities Resilience Directive (CER) and sector-specific regulatory requirements.

  • Enhance resilience preparedness and implement swift response actions to effectively handle potential crises. 

This strategy ensures that these critical sectors are comprehensively prepared to respond to crises, transforming crisis management into an embedded capability rather than a standalone function.

Contact us

Andriy Tretyak

CFE, CISA, Forensic and Financial Crime Leader, Kyiv, PwC in Ukraine

+380 44 354 0404

Email

Anatolii Savchenko

Senior Manager, Forensic Services, PwC in Ukraine

+380 44 354 04 04

Email

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