Retail & Consumer

We assist companies working in this industry to improve performance, as well as suggest solutions for arranging processes and developing strategies for the current competitive market

Coping with challenges today to ensure success tomorrow

PwC Ukraine Retail and consumer professionals can help you to accurately assess your business potential, overcome difficulties on the way to success and discover new opportunities for your company.

We would be happy to share with you our vision of the most important issues facing industry players today, as well as our knowledge of the Ukrainian market and the specifics of each stage of the value chain – from the production of goods to their sale to the consumer.

We work with numerous retail and consumer companies, including producers of food, beverages and tobacco products, as well as companies applying various retail and wholesale formats.


Our vision

  • Using multiple formats has become an effective development strategy for the Ukrainian retail market. Opportunities for accessing consumer are on the rise, driving retailers to diversify their market strategies and cover several segments at a time.
  • Rising popularity of Internet sales: Ukrainian consumers actively use the Internet and have come to appreciate the convenience and advantages of online shopping. However, the online segment’s share in the total retail market is small and for many traditional retail chains at this stage, it is more of a high profile project to gain a loyal audience.
  • Diversification of products: many producers are diversifying their product range to cover mass market and premium segments. This diversification of products and focussed development of products based on customer needs, creates a product that provides more value for the consumer at a lower price.


Contact us

Olena Volkova

Olena Volkova

Partner, Retail & Consumer Industry Leader, PwC in Ukraine

Tel: +380 44 354 0404

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