Thanks to our deep understanding of industry specifics, we are pleased to share the results of our latest research on emerging industry trends with our clients, as well as use the analysis of best industry practices for the benefit of clients.

Our global network allows us to access knowledge of world-leading experts across all industries. This means that any inquiry made by client can be addressed using the best of international practice.

Providing both strategic and tactical research solutions, we deliver insight to clients by helping them gather, analyse and visualise data better. This combination of knowledge, data and our global reach provides our clients with the connected insight and actionable evidence they need to make decisions in their business.

What do we specialize in?

Market analysis and research

We approach market research as an in-depth exploration of how markets behave, analysing individual companies, organisations, financial institutions, and governments. Starting with an overarching macro-economic view, we drill down to the sub-segments of the market and analyse the trends impacting your business.

Our research team is passionate about working with clients at every level in business, institutions, and governments, and has acquired relevant expertise in the public and private sectors by leading a large number of diverse projects. Discovering what clients want, need, think, and do, is our business.

Market development forecasts and macro-modelling

Our macroeconomic efforts focus on helping businesses to assess the most pressing risks and opportunities in their markets, understand the effectiveness of their forecasts and test their businesses’ sensitivity to a range of economic scenarios. Working at the nexus of economics, policy, strategy and finance, our team provides practical and empirically-supported solutions using the latest economic tools and industry leading expertise.

A market forecast can help inform strategic decisions on investments and resource allocation. There is a range of forecasting frameworks with different levels of detalisation, so one of the main issues is to clearly identify the objectives of forecasting and select the appropriate method of forecasting to make an appropriate managerial decision for the business development.

Market entry strategy

We specialise in thorough market analysis for clients being in need of highly-specific information for critical decision-making. Our investigative reports, coupled with our qualitative and quantitative analyses, will help you to define effective business strategies.

Our team undertakes detailed quantitative and qualitative market analyses based on primary and secondary research concerning relevant markets, across differentiated short-and long-term strategies.

Market benchmarking

We conduct extensive interviews and desktop research to give clients a clear understanding of where their businesses stand within the context of the overall market and in relation to the defined goals. Having a clear positioning strategy helps managers to excel in a competitive marketplace.

We are able to conduct in-depth analysis of top competitors and key contributors to their success. Our competition mapping exercises evaluate many factors including management, product, price, position and promotion. We will also be able to provide a barometer detailing a client’s position in comparison to its competitors.


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Contact us

Vasyl  Karavan

Vasyl Karavan

Director, Advisory Services, PwC in Ukraine

Tel: +380 44 354 04 04

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