Open to all ITAM students that have completed at least 24 courses (or 4 semesters)
Teams must be composed of exactly 4 students
A multi-disciplinary team is necessary, at least students from 2 different courses
Teams must select one or a combination of the below case study options to solve
Queries Session: August 22, 2018; 14:30 h
Registration of the team by: August 28, 2018; 23:59 h
Submission of the business model for evaluation at the end of Phase 1: September 21, 2018; 23:59 h
Declaration of the results and selection of the Top 5 teams: September 28, 2018
Submission of the business model for evaluation at the end of Phase 2: October 29, 2018; 23:59 h
Presentation of the business model and the last day of the competition: November 8, 2018; 17:30 h
Declaration of results and distribution of prizes: November 8, 2018
Scheduling of 1-1 session with Fintech Startupbootcamp: November 15, 2018. Note - These meetings may take place late November or early December
Students who wish to participate must register in teams of four students by sending one e-mail per team with the names, student ID, email, degree and the semester of each of the team members. Additionally, individual ITAM Internal Acceptance forms must be signed and submitted to complete the registration process.
One of the team members will act as a representative of the team, which need to be indicated in the email as well. All applications must be sent to Alicia Sosa to the email address firstname.lastname@example.org.
Only teams who meet the criteria and send a complete application before August 28th will be registered to participate in the competition.
After registration, teams will receive a confirmation email. Upon reception of the confirmation email, students must select one or a combination of the case study options to resolve (Credit Access, Payment Methods, and Insurance Inclusion) and develop an innovative solution for the BoP (Bottom of the Pyramid) in the form of a business model. The business model document must be handed in by the dates shown below.
The best 5 business models will be selected to go on to the second phase and refine their models with individual support from a PwC Manager with expertise in Financial Services.
The Case Study option document is available for download at the bottom of the web page.
1. Students must download, read, and sign the ITAM’s Internal Acceptance Form at the time of registration.
2. Each team member must sign the form and submit it at the time of registration.
For the first stage, the students are expected to submit a PowerPoint presentation including the sections mentioned in the subsequent sections.
For the top 5 teams selected to participate in phase 2 the final length of their business model document (.PDF) must be less 8000 words.
The font used will be Georgia
Font size 11
1.5 line spacing
1 inch margins all around
This line spacing and font requirement applies to the textual content of the document and not to titles and descriptions accompanying pictures, graphs, tables or worksheets
The written model may include up to 6 additional pages of appendices.
The business model documents must be in PDF standard format. Any other formats will not be acceptable.
All pages must be numbered excluding the cover page. The cover page must include the venture name, the name of the team members and their emails.
Credit access is a big concern within financial inclusion. Besides holding an account, getting access to credit is not an option for many people living in small communities or rural areas with little or no access to mainstream financing options to aspire to develop or grow their businesses or financial personal needs. Some of the main concerns regarding credit access is estimating the credit worthiness, distribution, pricing and access to alternative data sources for granting credit.
The increasing numbers of mobile devices have allowed a new class of payment service providers and solutions. These services scale much faster than traditional payment services at much lower transaction costs. When electronic payment methods are used, payment networks and the data generated from the payment transactions can be leveraged to roll out other financial services, in particular, credit.
Financial inclusion is often discussed in terms of expanding access of traditional financial products, like credit or accounts, to the underserved, but very little is said about the payments industry, which can be a great enabler to improve financial inclusion.
In countries where large portions of their population live under the poverty line, insurance in crucial for development. In India, for example, healthcare spending without insurance pushes 50.6 million people below the poverty line. Insurance is a starting point in preventing crisis and can help deliver better life quality to the low-income population.
Major insurers are becoming increasingly active, providing coverage to low-income populations. Recent advancements in mobile technology make servicing these segments more financially viable than in the past.
Teams must hand in a first document (Business Model) in a PowerPoint format on the day indicated in the timeline contained in this document. This will be reviewed and evaluated by PwC and ITAM judging panel, They choose 5 plans to continue in the competition. The 5 chosen plans will further develop their ideas and improve their business plans with support from experienced PwC financial services practitioners.
The business plan must contain all of the sections below to be considered complete and admitted for review. Any business plan missing one or more sections will be considered incomplete and disqualified from the competition.
1. Executive Summary
The executive summary must not be longer than 2 slides. It should describe the business idea, social mission, target market and size, and target clients. After reading this section the reader should be able to understand the market opportunity and get an overview of the proposed business.
2. Business Overview
The business overview must contain:
Business model: The use of a Business Model Canvas is recommended (see Reading List)
Value proposition (financial and social): The use of Value Proposition Canvas is recommended (see reading list)
3. Market Opportunity
Describe and define the problem and estimate the size of the market in Mexico - Market size, analysis and forecast
Industry analysis and forecast (Comparative Analysis, find a company in a similar space around the world and compare your model with them)
Competitive Analysis (analysis of the current competition and assessment of why the problem is not being solved by competitors)
Scalability (explain how is your proposition scalable beyond initial state)
Teams selected to continue in the competition for phase 2 will be assigned a PwC Manager who will advise the team to refine their Business Model.
4. Strategy and Implementation
Summarize sales and marketing strategy, and how they will be implemented with an operating plan
5. Organization and Management Team
Outline company's organizational structure, identify the owners and key skills required for the management team
Include a brief description of skills, experience and areas of interest of your team
6. Social Impact Analysis
You must discuss, how your innovation impacts society in terms of financial inclusion and reduction of poverty by discussing most of the following areas (at least 3):
Community economic development
Business Model(.PDF) (Mandatory)
Final Presentation (.PPTX) (Mandatory)
Minimum Viable product or demo (optional)
Promotion Video (.MP4) (optional)
All of these components must be sent in the appropriate formats mentioned or they will not be considered. Any incomplete submission will disqualify the team from the competition. The promotion video, and Minimum viable product are optional but highly recommended.
On the final day of the competition, teams will present their plan to the judges using a PowerPoint document. The teams will have 3 weekly meetings with their PwC Manager and remote support.
Judges will base their decision on the following factors but are not limited to:
Clarity, completeness, and persuasiveness of the written business plan
Understanding of the business environment in which the model will operate
The usefulness and quality of the business model and its documentation
The marketability of the proposed venture
Scalability of the model
The financial and/or social return of the proposed venture
All of the factors will be taken into account:
All of the criteria for Stage 1 and
Clarity, completeness, and persuasiveness of oral presentation
The quality of the team members’ responses to questions from the judges
Contingency planning and risk assessment – including plan for mitigating risk factors
Compliance: Business plan in accordance with applicable regulations
Prizes will be awarded in Mexican Pesos (MXN) considering the exchange rate of 18.50 MXN = 1 USD.