An approach focused on product, service and process innovation
Design Thinking is an approach focused on product, service and process innovation. It was developed by American designers from Stanford who have begun to apply their design methods far beyond their normal use to innovate products, services, processes, and entire business models. Its basic principles include understanding of customer’s experience, empathy, solution generation, re-application of existing prototypes, and continual feedback receiving followed by adjustments.
PwC is an international advisory network with extensive experience from global projects in various businesses fields. We will be glad to share our knowledge and best practices with you.
Design Thinking Fundamentals is a one-day, hands-on course. Each participant will go through all the stages of the innovation cycle.
The first part of the course is about a case study from the real world, through which the basic principles of the Design Thinking method are presented.
Afterwards, the focus will be on a more complex case study from the business environment. Participants work in groups and they regularly exchange the roles of designer and/to customer in order to experience both perspectives. During this simulation, they create physical prototypes from paper to fully understand the power of prototyping as a design tool in practice.
Training Coordinator, PwC's Academy, PwC Czech Republic
Tel: +420 735 701 535
Head of PwC's Academy, PwC Czech Republic
Tel: +420 602 589 530