Retail & Consumer Packaged Goods

Sector of the retail and consumer goods is undergoing a rapid development due to changes of consumers´ preferences, rapid technological progress and demographic changes.  Retailers are forced to adapt their business model to these changes in order to realize a profit. In PwC, we help to leading companies as well as Czech clients in the retails and consumer goods domain face to these challenges successfully. 



  • Multichannel sales – digital sales integration
  • The role of digital channel for companies producing fast-moving consumer goods
  • Private labels – A threat or an opportunity for companies producing fast-moving consumer goods?
  • Private labels – management from the perspective of retail chains
  • Managing of the transformation program
  • Maintaining competitiveness when facing discount chains.
  • Management of the loyalty programs
  • Analysis of the profitability of customer segments/product groups/markets/sales channels/individual businesses or other entities
  • GEO optimization of individual sales/contact points in comparison to the potential of individual areas
  • Analysis of the elasticity, dynamic pricing and suppliers' discounts
  • Analysis of the shopping cart and „share of wallet“ (understanding households´, their incomes, spends and a life cycle)
  • Analysis of customers based on behavioral segmentation
  • Return of the marketing investments (effectiveness analysis)
  • Identification of bottlenecks based on time-stamps analysis
  • Internal communication – communication service from the management to the stores/points of sale

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Audit, Accounting and Assurance services

  • Revelation of possible errors or frauds in the accounts based on the analysis of the big data
  • IT security testing
  • Revenues testing from the payment acceptance to posting an entry
  • Verifying retailers sales to the tenants of a retail space
  • Assistance with accounting and financial reporting issues
  • Audit and other assurance services

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Legal and Tax consulting

  • Legal Business affairs/regulatory rules (preparation/revision of contracts with distributors and/or customers, the issue of consumer protection, representation before the state authorities, implementing of the compliance programs etc.)
  • Transaction consulting
  • Employment – labour issues
  • Appropriate tax adjustment of the marketing events (income tax and VAT)
  • Bonuses, shortages and damages, re-invoicing of costs – setting/application of income tax and VAT
  • Funding – the rules for reduced capitalization – income tax
  • Real estate (sales, depreciation, technical evaluation) – transfer pricing, income tax and VAT
  • Other tax issues

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Petr Mališ
Assurance Services
Tel: +420 542 520 211

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