A leadership agenda

to take on tomorrow

The global results from PwC's Annual CEO Survey are in!

For business, 2021 will be a year of reinvention. One year into the COVID-19 pandemic, we surveyed 5,050 CEOs around the world about their plans to respond to new threats, transform their operating model and create a more sustainable future.

Here’s what we found:

  • An improved outlook: CEOs report record-high optimism about the global economy, with 76% believing growth will improve in 2021. And CEOs’ optimism extends to their own company’s performance: Globally, 36% say they are very confident about their organisation’s prospects for revenue growth over the next year. This is a significant rebound from our 2020 survey, which was completed well before the pandemic began. 
  • Danger lurking online: Cyber moved up the threat list, and is now the second highest concern among CEOs—topped only by their anxiety about pandemics. Also of greater concern is misinformation. The rise of these two threats coincides with nearly half of CEOs’ plans to increase investments in digital transformation by 10% or more. 
  • The climate change challenge: Last year, 24% of CEOs selected climate change as an extreme concern; this year, it was selected by 30%. What’s more, 27% of CEOs report not being concerned about climate change; and 60% of CEOs have not factored it into their risk management plans.

Read the complete global report

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Stay tuned for the Canadian findings 

A record breaking 337 Canadian CEOs participated in this year’s global survey. We’re analyzing the results to see where Canadian and global CEOs differ in their plans to repair growth, rethink work and reconfigure purpose.

Building Canada’s digital, low-carbon economy

Deputy Minister of Innovation, Science, and Economic Development Simon Kennedy on opportunities for pandemic recovery and growth.


Contact us

Nicolas Marcoux

Nicolas Marcoux

Chief Executive Officer, PwC Canada

Tel: +1 514 205 5302

Matthew Wetmore

Matthew Wetmore

National Managing Partner Industry & Regions, Strategy&, PwC Canada

Tel: +1 403 509 7483

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