PwC’s Global Entertainment & Media Outlook: 2013 – 2017, provides insights on expected growth across entertainment and media subsectors over the next five years. We also discuss major trends, including cord-cutting, the use of a second screen and the value of strategic alliances.
In this report we focus on getting a Canadian perspective on these developments. We interviewed CEOs across the Canadian entertainment and media industry to gain more insight into the challenges and opportunities created by technological advances and changes in consumer demands and expectations.
Key findings indicate that traditional business models are still dominating within the Canadian market – and will continue to do so for years to come. But many stakeholders still recognize there’s a need to think beyond the status quo – to continue to explore and experiment with new models of revenue generation, new ways to attract advertisers and sponsors, and new ways to engage consumers.
We believe that customer engagement will be the critical piece in the evolving industry puzzle. And Canadian companies are already working to define the right balance between quality, price, and ease-of-access that consumers need in order to engage – and stay engaged – with Canadian content.