Julia Paranich on #How_business_can_emerge_stronger
29/04/21
In the early days of the pandemic, many leaders quickly realised that the digital capabilities of their company would determine its ability to adapt to rapidly changing circumstances. This awareness has helped speed the adoption of innovation and business process digitisation initiatives. More than three-quarters of CEOs believe the shift towards automation will continue beyond the pandemic.
Julia Paranich, Assurance Partner and Digital Transformation Leader in PwC Ukraine, comments:
“Digitising operations makes businesses resilient, enabling them not only to hold on to their position in the marketplace but also to secure a margin of safety during the extensive transformation on the path to growth.
My team works with the industries that most commonly find themselves among technological disruption drivers and pioneers, primarily IT and telecom. By working with market leaders, we are in a unique position to see the scale of the push towards innovation driven by the 2020 crisis.
As for PwC, our network began investing in technology long before this became mainstream and a vital necessity for any business striving to compete outside of just being a cost leader. The ‘audit of the future, today’ framework is built around using digital technology, innovation and platforms in our work. We daily prove that audit is more than columns of numbers and even such a seemingly conservative profession may offer space for drive and innovation. So, whether your business is already on the path of digitisation or you are just keeping an eye this trend and you had no idea what a truly digital audit is, let’s embark on this journey together. It will not be easy but it will be high tech.”
Follow the link to find out more about the survey findings.
Under the hashtag #How_business_can_emerge_stronger we publish a series of short posts dedicated to the review of global insights into the thinking of 700 chief executives around the world on emerging business models and key trends resulting from the global health crisis.
