Judges' comments
Selecting the winners - the deciding factor
"It is recognised that all Finalists were found to be building trust in wide ranging ways, with many that excelled in the different aspects of building trust. But it is a comprehensive benchmark that the winners had to achieve."
"Consistency is key. As a judging panel, there was a consensus that the winner should have a really strong balance in their performance across Integrated Reporting, the Trustworthy Organisation Model and the Public Poll."
"For the purpose of these Awards, the concept of trust was measured along many dimensions. So whether it's in your balance sheet or how you're perceived publicly, a key success factor was to portray trust along different dimensions and with different aspects of society."
What can companies do to manage and nurture trust?
"It's not just about the tone at the top - it's got to be the message in the middle, leading to the belief at the bottom, and right through the organisation. It's a mindset that takes time."
"Communicate their brand value in terms of the work that they do, the competencies they love, and the way they handle their stakeholders' interests. But on top of that, there's a greater pressure now on brands to commit to good stewardship of resources, environment, people and social needs."
"We often look at trust as how a company is perceived externally, but there should perhaps be more focus on internal trust. Ultimately, an organisation is nothing more than the combination of all its staff and its management."
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