Canada’s opportunity to take a bigger bite
Future of Food 2.0
The global food system is entering one of the most consequential decades in its history. Climate volatility, geopolitical shocks, and resource constraints are disrupting production and supply chains, while food demand continues to rise. Feeding a global population that will exceed 9 billion by 2050 will require annual food production to increase by more than 50%. Healthy eating, changing consumer preferences, and climate and environmental change are key trends expected to shape the next decade.
PwC’s Future of Food 2.0 study shows there’s broad consensus among executives that no single player will be able to win alone when it comes to new growth. Ecosystem collaboration is a key prerequisite to access the diverse capabilities needed to unlock and scale breakthrough growth opportunities.
Canadian organizations that embrace new ways of thinking through collaboration, partnerships, and M&A with players across the food ecosystem and even outside the industry—underpinned by technological and digital transformation—are expected to take the biggest bite.
“Thanks to the strong ‘Canada brand’ associated with our domestic food and agriculture products on the global stage (anchored by trust, transparency, and traceability), Canada will have an exciting role to play in meeting future global food demand.”
Elisa Swern, National Consumer Markets Leader, Partner, PwC CanadaWhat’s next for the global food ecosystem?
Explore PwC’s Future of Food 2.0 study
Contact us
Consumer Markets, CPG Leader, Partner, PwC Canada
Tel: +1 416 687 8650
