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Our purpose, vision and values

Our purpose is why we exist. Our vision reflects who we are and what we want to be. Our values define what we stand for

Our purpose

To build trust in society and solve important problems.

In a rapidly changing business environment, our purpose is to deliver dynamic solutions through a foundation based on trust, helping clients make informed decisions and operate effectively within them. Our purpose is what guides our decisions and shapes our conversations. It shows our commitment to working towards the highest quality outcomes for our clients, people and society.

Our vision

Creating leaders, inspiring people and bringing perspectives together to achieve what matters most.

We create leaders within our organization, within our clients’ organizations and within the community. And great leaders inspire those around them. We also bring perspectives together to achieve what matters most. Our cross-disciplinary approach encourages diversity of thought, builds trust in society and helps our clients solve important problems.


Our values define who we are and what we stand for

Our values are what we have in common and define how we behave and work with our clients, communities and each other. They allow us to deliver on our purpose with agility, capture our shared aspirations, determine our success and hold us accountable to exceed expectations.

Act with integrity

We expect and deliver the highest quality outcomes, speak up for what’s right, even in difficult situations, and make decisions as if our personal reputation is at stake.

Make a difference

We stay informed and respond with agility to the ever-changing business environment in which we operate—always looking to create a positive impact on our colleagues, clients and society.


We aim to understand every individual and what matters to them, recognizing each person’s value and contribution, while enabling them to grow in a way that brings out their best.

Work together

We collaborate, share ideas and integrate a diverse range of perspectives to improve ourselves and others.

Reimagine the possible

We empower innovation and challenge the status quo by keeping an open mind to the possibilities in every idea.

Meet our CEO

Nicolas Marcoux, CEO, PwC Canada.

Learn more

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