Integrated Reporting

The case for change has been made

To build trust, raise capital and drive sustainable growth today, some companies are starting to think more holistically about their strategies, activities, values and behaviours.

This more integrated thinking will help organisations communicate better with their stakeholders, provide a better picture of the organisation's worth and improve risk awareness as well as risk management. And to achieve this, companies need to look beyond the current reporting model that’s rooted in past financial performance to give stakeholders a clearer, more forward-looking perspective on the business.

Integrated reporting: Where are we in Malaysia?

Check out this video to learn more about the growing awareness of integrated reporting among companies in Malaysia through the eyes of PwC Malaysia’s Managing Partner Sridharan Nair and Assurance Leader Pauline Ho.

The International Integrated Reporting Council’s (IIRC) Integrated Reporting Framework is a positive step that provides an opportunity for companies to start to assess and address connectivity across their business and to communicate more relevant information more clearly, without spin. Designed around six capitals, it focuses on getting companies to describe their value creation in the short, medium and long term.

The framework allows companies to assess where they stand today, and what improvements they need to make going forward – a catalyst for integrated thinking and integrated internal and external reporting.

  • Overcoming silos – current reporting often shows a lack of connectivity, perhaps reflecting the reality of organisational behaviours and diverse information sets. Better connection between different internal departments is seen as a key benefit of integrated thinking and reporting
  • Looking to the future – many reports adopt the ‘rear view mirror’ approach, focusing on the last year’s performance. An integrated report should have forward-looking elements, using current information to shape strategic insight over the long term
  • Describing value creation – many companies’ reports lack insight into how dependent they are on key relationships and resources outside the organisation to create value. And it’s rare to get a clear sense of how the dynamics of their risks and opportunities are evolving. Integrated thinking and reporting encourage a broader perspective, better understanding of the wider impacts and how these factors feed into the business model and drive sustainable value creation
  • Measuring performance – current reporting remains largely focused on financial performance. Measuring the impact an organisation has beyond traditional reporting boundaries and across multiple “capitals” is at the heart of the value of integrated thinking and reporting

Challenges and questions remain. The Integrated Reporting Framework is a useful starting point, but companies also need to generate relevant and reliable information in the first place, and have an objective way of measuring their progress towards more integrated reporting.

Ask yourself…

  • Would I invest in my company or choose to work for it based on what is presented externally?
  • Is the market value of my company a fair reflection of the business?
  • Are we telling a consistent story to all of our stakeholders?
  • Is too much time spent producing the numbers, rather than gaining real insight?
  • Do I have the market insight and non-financial information needed to stay ahead?

Find out more about integrated reporting

  • The state of Integrated Reporting in Malaysia
    A benchmarking study by PwC Malaysia on the top 30 companies listed on Bursa Malaysia against the International Integrated Reporting Council (IIRC)’s Integrated Reporting Framework. Explore the publication now

  • Integrated reporting: What’s driving it and what are the benefits?
    A passing fad or the future of business? Watch a series of interviews with Paul Druckman (CEO of the IIRC), Superna Khosla (Relationships Director of the IIRC) and Jessica Fries (Integrated Reporting Leader at PwC) to find out. Watch now

  • Integrated reporting: How do you build trust and create long term value?
    Whether your company is looking to achieve better alignment around strategic goals, focus on performance gaps and opportunities, or encourage collaboration across key internal functions in the organisation, this 10Minutes explores how developing a path to greater transparency through integrated reporting may be worth discovering. Read now
  • Bursa Malaysia Top 30 companies not fully utilising their annual reports to communicate their business “story” to stakeholders
    Companies need to move away from using annual reports as a compliance document and instead, use it as a platform to communicate their stories, says PwC Malaysia assurance leader Pauline Ho during the launch of the PwC Malaysia Integrated Reporting benchmarking report ‘The state of Integrated Reporting in Malaysia’. Read the story by The Edge Malaysia

  • Integrated Reporting in Malaysia – basics covered, but a long way to go
    PwC Malaysia assurance leader Pauline Ho recommends that companies focus on using the annual report as a platform to communicate their long-term value in a clearer and more succinct manner. Read now
  • Integrated reporting gives better picture of company’s worth
    Our Managing Partner Sridharan Nair shares how integrated reporting helps communicate true value to shareholders in an exclusive interview with The Edge Financial Daily. Read now
  • Inspiring trust through insight: Integrated Reporting in Malaysia
    A benchmarking analysis of Bursa Malaysia’s Top 50 companies’ annual reports against the International Integrated Reporting Council (IIRC)’s Integrated Reporting Framework. Read now