For the last two decades, PwC has asked business leaders everywhere about the trends reshaping business and society. As we mark the 20th year of our annual CEO survey, we’ve observed just how much the world has changed.
PwC's 20th CEO Survey results
Bob Moritz, PwC Global Chairman, launched the findings of PwC's 20th Global CEO Survey in Davos
We’ve asked CEOs for their views on:
Competing in an age of divergence
Globalisation has brought many benefits, but also downsides. With greater convergence has come greater divergence in beliefs, values and systems. CEOs are concerned about uncertain economic growth, over-regulation and skills shortages. Yet CEOs are surprisingly optimistic about growth: 38% are very confident in their company’s 12-month revenue growth prospects.
Managing man and machine
Many individuals worry that globalisation and technology will eliminate their jobs. In reality, CEOs now recognise the need for talent – 52% plan to increase headcount, but can’t find people with the right skills. And 77% of CEOs are concerned that a shortage of key skills could impair their company’s growth. CEOs know they can’t innovate using technology alone.
Gaining from connectivity without losing trust
CEOs are paying close attention to how human connection is affected by technology. And as our interactions become ever more automated, data-driven and virtual, the human factor is receding. Fully 69% of CEOs are convinced that it’s harder to gain and retain people’s trust in an increasingly digitalised and connected world.
Making globalisation work for all
While nearly two thirds of CEOs agree that globalisation has benefited connectivity, trade and capital mobility, 44% say it has not helped at all in closing the gap between rich and poor. This year, the world has been forced to consider how globalisation can work for all. Here businesses have a significant role to play.
CEO Survey: Ukraine results
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