Industries styles XF

Consumer Markets - PwC Ukraine

Consumer markets

Equipping consumer-facing companies with leading-edge knowledge and insights to drive strategic growth and enhance the customer experience — while helping to reinvent businesses, navigate complexity and maintain compliance in a changing world

Focused on your customers, committed to your results

From bold ideas to breakthrough results, PwC’s Ukraine Consumer Markets practice helps businesses adapt to evolving consumer demands through data-driven strategies. We empower companies in agro business, retail and food sectors — to achieve meaningful, measurable business outcomes.

Our dedicated team delivers tailored strategies in assurance, consulting and tax. Whether you’re exploring AI-powered solutions, streamlining operations, undertaking M&A or technology transformation across sectors like agro, retail, transportation & logistic or food, we provide the expertise to help you adapt, innovate and succeed — no matter what the future holds.

Tap into our experience to accelerate digital value, craft next-gen consumer experiences and achieve sustainable growth. Together, we’ll turn today’s challenges into opportunities and help your business thrive in a rapidly evolving world.

Next in consumer markets 2025

As companies shift from testing AI to integrating it across their operations, the transformation is substantial. AI is now foundational, altering how businesses operate and compete. Over two-thirds of consumer markets industry leaders (67%) say the ability to leverage generative AI is boosting their cloud budget plans. Companies that deeply embed AI are twice as likely to lead in innovation, creating new products and services. These pioneers are setting the pace, using AI strategically to transform their industries and secure a competitive edge.

Explore the 2025 trends

Consumer markets by sector

Agriculture

Agriculture is the leading industry in Ukraine and one of the major drivers of national development

The Ukrainian agricultural community continues to address many of the economic and social issues through sheer resilience, innovation and a deep understanding of the land and the markets it serves. With this backdrop, Ukraine is well placed to benefit from both the growing demand in our agricultural outputs, along with investment interest in the underlying assets that facilitate production and processing.

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Retail

Coping with challenges today to ensure success tomorrow

PwC Ukraine Retail and consumer professionals can help you to accurately assess your business potential, overcome difficulties on the way to success and discover new opportunities for your company.

We would be happy to share with you our vision of the most important issues facing industry players today, as well as our knowledge of the Ukrainian market and the specifics of each stage of the value chain – from the production of goods to their sale to the consumer.

We work with numerous retail and consumer companies, including producers of food, beverages and tobacco products, as well as companies applying various retail and wholesale formats.

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Food

PwC Ukraine Retail and consumer professionals can help you to accurately assess your business potential, overcome difficulties on the way to success and discover new opportunities for your company.

We would be happy to share with you our vision of the most important issues facing industry players today, as well as our knowledge of the Ukrainian market and the specifics of each stage of the value chain – from the production of goods to their sale to the consumer.

We work with numerous retail and consumer companies, including producers of food, beverages and tobacco products, as well as companies applying various retail and wholesale formats.

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Transportation and Logistics

PwC has a dedicated transportation and logistics team that helps companies in this market area tackle various challenges often faced by them such as:
  • Financing the development of infrastructure for transportation through public-private partnerships.
  • Managing tax risks as rules and standards change regularly and helping form a clearly defined tax strategy.
  • Insufficient information and resources to correctly record and collect all revenues due to the company and to avoid income leakage, etc.

Our team provides audit, tax and legal services and can offer you optimal solutions in terms of taxation, preparation and presentation of financial statements, strategy and operational performance, financial restructuring, infrastructure and project financing and many other areas.

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Contact us

Olena Volkova

Olena Volkova

Partner, Consumer Markets Industry Leader, PwC in Ukraine

Tel: +380 44 354 0404

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