Why AI?

Turn ambition into results responsibly in compliance with current laws.

At PwC, we help organizations build a unified AI strategy aligned with their business goals and objectives. Together, we set clear rules for governance, accountability, and priorities. We proactively identify the most appropriate areas for AI use and propose steps to implement it across the enterprise. Our methodology is grounded in Responsible AI principles and practical readiness for the EU AI Act (i.e. Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024 laying down harmonised rules on artificial intelligence), including AI literacy, risk classification, and model documentation, enabling you to extend the use of AI with confidence for leadership, customers, and regulators.

Key steps:

• AI vision and benefits: we align AI ambitions with business priorities, set measurable goals and impact indicators (productivity, growth, and quality).
• Maturity and data: we assess AI readiness (data, platforms, processes, talent) and design target data and technology architecture.
• Use case portfolio: we map processes, identify AI opportunities, assess risks and prioritize based on value, complexity, and regulatory compliance requirements.
• Governance and operating model: we define roles and responsibilities (AI Board, Product Owners, Model Risk / Responsible AI), set up processes from ideation to pilot and production, and incorporate the principles of responsible AI.
• Regulation and risk (EU AI Act): we perform risk classification, develop policies, control mechanisms, AI literacy programs, and maintain model inventories.
• Adoption and change: we foster change management, training, and communication plans; help with transition from pilot projects to scaled solutions with clear rules and measurable impact.

Safe and responsible AI, fully aligned with regulation.

We help organizations meet the requirements of the EU AI Act, GDPR, and other relevant industry standards. We implement a responsible AI framework, set policies and control mechanisms to ensure your solutions are transparent, fair, and auditable. We integrate AI governance into workflows to foster rapid and effective technology adoption.

We deliver:

• EU AI Act readiness – risk classification, gap analysis, roadmap.
• Responsible AI governance – policies, roles, processes.
• Documentation and monitoring – model cards, audit trail, reporting.
• AI literacy and training – mandatory programmes for teams.

Build trust in your AI systems.

AI can unlock enormous value—but only if you trust it. We help you ensure your AI solutions are transparent, reliable, and compliant, so you can extend the use of AI with confidence.

Why trust matters:

• Regulators demand EU AI Act compliance and audit-ready documentation.
• Customers expect fairness, explainability, and security.
• Boards and investors need assurance that AI risks are correctly managed.

Our approach:

• Independent AI Assurance – we validate governance, controls, and technical integrity against global standards.
• Responsible AI Verification – we confirm ethical principles and risk mitigation are embedded in your AI lifecycle.
• Model Risk Reviews – we assess bias, robustness, and monitoring processes for ongoing reliability.
• Audit-Ready Evidence – we deliver model cards, compliance reports, and assurance letters for regulators and stakeholders.