Our methodology

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With each Awards, we review our methodology to ensure that we continue to assess companies holistically for trust.

What’s new this year?

We believe that tone at the top plays a key role in laying the building blocks for trust in any company. That’s why this year we have set out to recognise exemplary leadership that drives an organisational culture rooted in trust. We do this through a survey conducted by The Iclif Leadership and Governance Centre (Iclif) among the employees of our finalists.

An update to Trust analytics

For the 2019 Awards, we engaged Reputation Institute (RI) to analyse trust perception of our 20 finalists from a variety of stakeholder views. RI’s TrustTrak® methodology closely aligns with our approach used in the previous two Awards, where all publicly available conversations relating to each finalist are analysed according to three trust types:

  • Ability - do the business’s products (or services) work for me? Does it do what it says it will do?

  • Beliefs - to what extent does the stakeholder care about the business and its perceived ethics?

  • Consistency - do the business’s products (or services) work over time?


Here’s how we select our winners.

Contact us

Shahliza Rafiq

General Manager, PwC Malaysia

Tel: +60 (3) 2173 0728

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