Sundara Raj

Sundara Raj

Markets Leader and Chief Digital Officer, PwC Malaysia

Raj is PwC Malaysia’s Markets Leader and is responsible for elevating the firm's client penetration, market presence and win rates. Raj is also the Chief Digital Officer for the PwC Malaysia-Vietnam (MYVN) firm and works with teams to drive firmwide digital thrusts and the PwC regional and global network collaboration in this area. 

Raj was the former CEO of our Southeast Asia Consulting business where he was responsible for ASEAN markets and over 1000 talented professionals in a diverse multi territory and multi cultural environment.

Raj started his career with PwC Malaysia’s Corporate Finance practice and was instrumental in establishing its Consulting practice which today provides a wide spectrum of industry focused business consulting services across the ASEAN region. 

Raj specialises in Strategy, Transformation and People & Change. He has worked with many leading organisations and senior leaders in their complex business transformation initiatives as well as in large scale national programmes. He is an experienced facilitator and continues to be actively involved in developing and facilitating high impact senior level programmes and workshops. 

Raj holds an MBA with high distinction in Information Technology Management and is a Chartered Accountant. He is an avid musician and enjoys his free time jamming on his favourite electric guitar. Recently, in addition to his involvement in the Malaysian COVID-19 Immunisation Task Force, Raj also composed the theme song for the National COVID-19 Immunisation Programme, ‘Lindung Diri, Lindung Semua’ which has been released nationally.

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