Sundara Raj

Raj is the Chief Digital Officer for the PwC Malaysia-Vietnam firm where he is responsible for driving the growth of our client-focused digital services as well as elevating firmwide digital enablement and adoption.

Prior to this role, Raj was PwC Malaysia’s markets leader and he was also formerly the CEO of our Southeast Asia Consulting business responsible for ASEAN markets and over 1,000 talented professionals in a diverse multi-territory and multicultural environment. He started his career with PwC Malaysia’s Corporate Finance practice and was instrumental in establishing its Consulting practice thereafter.

Raj specialises in business transformation, programme delivery and change management. He has worked with many leading organisations and senior leaders in their complex transformation initiatives as well as in large-scale national level programmes. He is also an experienced facilitator and continues to be actively involved in developing and facilitating high-impact senior leadership client programmes.

Raj holds an MBA with high distinction in information technology management and is a chartered accountant. He is also an avid musician and enjoys his free time jamming on his favourite electric guitar. While leading the programme management efforts for Malaysia’s highly successful National COVID-19 Immunisation Programme a few years ago, Raj composed and wrote the theme song for the programme, ‘Lindung Diri, Lindung Semua’ which was released nationally.