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2025 Global Digital Trust Insights Survey: insights for Government and Public Services

2025 Global Digital Trust Insights Survey: insights for Retail
  • Industry
  • May 19, 2025
Only 2%

Only 2% have implemented cyber resilience actions across their organisation in all areas surveyed

< 50%

of CISOs are involved to a large extent in key business activities

13%

point gap in confidence between CISOs/CSOs and CEOs in their AI and resilience compliance

The necessity for stronger digital resilience and cybersecurity is growing against a rapidly-changing European threat landscape. As technology becomes more complex with the artificial intelligence (AI) boom at the forefront, businesses are prioritising strengthening cybersecurity and modernising to be better prepared to face threats. Chief Information Security Officers (CISOs) are also getting more involved in strategic planning.

PwC's report "2025 Global Digital Trust Insights" highlights crucial gaps that companies should address to attain cyber resilience.

2025 Global Digital Trust Insights Survey Insights for the Government and Public Services

Key findings and insights from the Government and Public Services sector, where over 160 respondents participated with a notably higher representation of business leaders compared to tech leaders, include:

  • Top Concerns: Key threats identified are hack-and-leak operations (42%), third-party data breaches (38%), and cloud vulnerabilities (36%).

  • Preparedness Gaps: Only 36% feel prepared for hack-and-leak operations, and just 28% for social engineering threats, including deep fakes and disinformation (28%).

  • CEO Involvement: In the public sector, CEOs are more likely to become actively engaged in cybersecurity and privacy matters only after a major incident or breach has occurred. This approach was reported by 35% of respondents — slightly higher than in other industries (32%)

Data-Related Challenges: Significant data issues—such as poor quality, gaps, inconsistency, incompatibility, and complexity—hinder effectiveness of assessment of potential financial impacts from cyber risks. These challenges were reported by 55% of respondents in this sector, compared to 44% across other sectors.

CEE findings from the 2025 Global Digital Trust Insights Survey

Boardroom priority and cyber budgets up

Businesses are planning to increase their cyber budgets next year—in EMEA (73%) and globally (77%). We see a similar, growing trend in CEE—65% of companies in our region also plan to increase their cyber budgets. 

There is also a clear cybersecurity imperative. More organisations see cyber as a means to generate competitive advantage. Cybersecurity resilience must be a key priority, not just for tech leaders, but for the business as a whole. Prioritising cybersecurity is essential if businesses are to:

  • Safeguard their data and systems

  • Retain trust with their consumers and stakeholders

  • Mitigate the financial, operational and reputational costs of unpreparedness.

However, there is a disconnect between CISOs and CEOs about their organisations’ readiness, including its ability to comply with cyber regulations, the need for faster incident response times and progress in implementing technology for cyber defence. Less than half of CISOs in CEE are involved to a large extent in strategic planning on cyber investments and in oversight of tech deployments. 

“For many years, cybersecurity was often perceived as more of a governance and cost function. However, it is now transforming into a clear business value-add function for the customer. Our clients, particularly in financial services, are demanding stability, operational continuity and robust data protection. This shift elevates cybersecurity to a critical board-level discussion. ”

Marek Chlebicki, PwC Partner and CEE Technology Risk Assurance Leader

About the survey

The 2025 Global Digital Trust Insights is a survey of 4,042 business and technology leaders conducted from May to July 2024.

Respondents operate in a range of industries, including industrials and services (21%), tech, media, telecom (20%), financial services (19%), retail and consumer markets (17%), energy, utilities and resources (11%), health (7%), and government and public services (4%).

Respondents are based in 77 countries globally. There were 230 survey participants in Central and Eastern Europe from countries such as the Czech Republic, Poland, Hungary, Slovakia, Bulgaria, Romania, Serbia, Ukraine, Estonia, Latvia and other countries.

The Global Digital Trust Insights Survey was previously known as the Global State of Information Security Survey (GSISS). Now in its 27th year, it’s the longest-running annual survey on cybersecurity trends. It’s also the largest survey in the cybersecurity industry and the only one that draws participation from senior business executives, not just security and technology executives.

PwC Research, PwC’s global Centre of Excellence for market research and insight, conducted this survey.

Ready to talk about CEE findings from the 2025 Global Digital Trust Insights Survey in more detail?

Register for a virtual coffee meeting to discuss survey insights and how we can help your organisation

Contact us

Alex Yankovski

Alex Yankovski

Partner, Public Sector Leader, PwC in Ukraine

Tel: +380 44 354 0404

Anton Tseshnatii

Anton Tseshnatii

Director, Risk Assurance, PwC in Ukraine

Tel: +380 44 354 0404

Sergiy Bilolypetskiy

Sergiy Bilolypetskiy

Director, PwC in Ukraine

Tel: +380 44 354 04 04

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