Staying relevant to stay in business

Accelerating Malaysia’s digital economy with technology


The ‘Malaysia Digital Economy Blueprint’ 

Where do businesses come in?

Key benefits of adopting technology

  1. Opportunities for growth and increased resilience in economic uncertainties 
  2. Improved efficiency and productivity 
  3. Improved social and environmental performance

4 key areas businesses should look into for successful technology implementation

Our consumption and interaction with established and emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), cloud computing, blockchain, and robotic process automation continue to grow at an increasing pace, changing the ways in which we experience the world. 

This experience extends to the business landscape. To stay relevant, it is therefore necessary for businesses to embed technology into their DNA, aligning the value they can create with today’s continuously changing expectations. 

Digitalising the nation calls for close collaboration between the private and public sectors

On 19 February, the government introduced MyDIGITAL, a national initiative that symbolises the aspirations of the Government to successfully transform Malaysia into a digitally-driven, high income nation and a regional leader in digital economy. To realise this aspiration, the government launched the Malaysia Digital Economy Blueprint to accelerate the country’s digital economy, recognising that while technology adoption in the country has steadily increased over the years, the pace could be faster and more inclusive. The Blueprint aims to achieve this by providing a framework to strengthen the building blocks needed for digitalisation, which will enable the adoption of more advanced technologies in Malaysia.

While the government can steer the strategies and initiatives to digitalise the nation, they will need the private sector’s support to lead the charge in certain areas, leveraging upon their strengths. We believe that a collaboration such as this will foster a sense of shared responsibility and accountability, which will be favourable to implementation success. 

Malaysia Digital Economy Blueprint: A snapshot

The Blueprint charts the trajectory for Malaysia’s digital economy growth, which includes laying the foundation to drive digitalisation across the nation, and bridging the digital divide.
Malaysia Digital Economy Blueprint (2021-2030)

Source: Malaysia Digital Economy Blueprint, Economic Planning Unit, 2021

What’s in it for me? The benefits of saying ‘yes’ to technology

4IR technologies
Opportunity for growth and increased resilience in economic uncertainties

Consumer behaviours have gradually been evolving, the speed of which has accelerated because of COVID-19. Businesses that are attuned to these changes will recognise that meeting new demands will only be possible with technology - the catalyst for innovation and business growth. Technology implementation can also provide protection against economic downturns, as they can help companies pivot more quickly.

Greater efficiency, improved productivity

The association between technology and benefits like increased productivity and efficiency is gradually strengthening, and with reason. With technology, manual, tedious and repetitive tasks can be automated, for instance, saving employees time. This would allow employees to steer their focus towards higher-value work, like analysing data generated from digital tools, which can then be translated into actionable insights.

A better grasp of environmental performance

There’s no overnight solution to running a business responsibly, but businesses can start by investing in the proper technologies to improve environmental performance.  Leveraging these technologies to address social and environmental issues would be crucial to boosting the country’s global competitiveness and attractiveness in terms of doing business, especially now, given that sustainability is progressively securing its place as a core business focus worldwide.

Key areas to look into for successful technology implementation

Transformation is more than just investing in technology. To get the most out of the tools and systems, and to promote the practice of using technology responsibly, companies need to:

(1) Reexamine their business models
(1) Re-examine their business models

Companies must adapt as traditional business models are disrupted.

Upskill their workforce
(2) Upskill their workforce

Digital and human skills are needed for employees to thrive in their roles.

Safeguard data privacy and enhance cyber security measures
(3) Safeguard data privacy and enhance cyber security measures

Tech vulnerabilities can expose companies to risk and must be addressed to build trust.

Apply 4IR technology in crisis management and response
(4) Apply technology in crisis management and response

It’s hard to predict when a crisis will strike, but technology can help minimise its impact.

Our recommendations

Be clear about your digital strategy

Your digital strategy needs to go beyond exploring new technologies in silos. Reinventing your business model and reviewing how you engage with customers should be part of the equation. With a clear digital strategy, you will be better positioned to identify the capabilities that will differentiate you from your competitors, and derive value from both additional revenue sources and cost-saving measures.

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Ensure you have the required upskilling building blocks in place

Proper investment in upskilling will equip your workforce with the skills needed to thrive in a digital world. More than just teaching employees to code, an upskilling programme should align with your business needs. Look to the five upskilling building blocks to set your plan in motion: (i) Assess current and future business needs, and identify skills gaps and mismatches (ii) Build a future-proof skills strategy (iii) Lay the cultural foundation (iv) Develop and implement upskilling immediately, and ensure it is a business priority (v) Evaluate return on investment.

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Build digital trust

There is no success in a digital world without trust. To be trusted, your cyber security and how you manage your stakeholders’ data will have to be carefully established. Areas such as cyber security risks and governance, data protection, incident readiness and response, as well as privacy assessments, cannot be underplayed, as they not only have the power to determine your company’s growth, but are also pivotal ingredients in building a secure digital society.

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Be part of the solution to address social and environmental issues

Technology can come to our aid in times of crisis, as the COVID-19 pandemic has shown, where it made remote working possible and facilitated the digitalisation of supply chains. The types of crisis it can alleviate are far-ranging, extending to social and environmental issues like air and water pollution, and the emissions of greenhouse gases. In moving forward with a long-term plan to confront these issues, a key point to consider would be how technologies can be scaled, as this would put us on the fast track towards achieving the Sustainable Development Goals (SDGs). Harnessed appropriately, these technologies can also open up new opportunities for businesses that are committed to improving their ESG management.

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Explore our report to learn more about our perspectives on how businesses can move forward in their digital journey, while playing a role in seeing the government’s strategies come to fruition.

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Contact us

Patrick Tay

Patrick Tay

Deals Partner, Economics and Policy, PwC Malaysia

Tel: +60 (3) 2173 0604

Marina Che Mokhtar

Marina Che Mokhtar

Deals Partner, Economics and Policy, PwC Malaysia

Tel: +60 (3) 2173 1699