Digital Strategy

The lines are becoming blurry between industries, competition, and customer ownership. Companies will need to be clear about their digital strategy and how digitisation will affect their current business model.

How do you turn the threat of disruption into an opportunity?

New entrants are constantly trying to put themselves between you and your customers. Adopting a digital strategy is much more than just ‘going digital’, something that many interpret as developing an app or exploring new technologies in silos. Your digital strategy should encompass the entire business, from reinventing your business model to changing the way you engage your customers.

In combination, these elements allow you to include new digital value propositions, reposition to a more advantageous position within your industry ecosystem and build customer intimacy.


Unlocking business value with digital strategy

Companies stand to realise significant net benefits from embracing digitisation within their business model and understanding how it impacts their industry’s value chain.

Businesses with a clear digital strategy will be able to identify the capabilities required to be a leader in their industry and derive value from both additional revenue sources and cost-saving sources.

  • Digitising products and services within the existing portfolio and increasing their market share
  • Offering new digital products, services and solutions e.g. big data and analytics as a service
  • Capturing high-margin businesses from improved customer insight
  • Personalising products and allowing mass customisation


  • Enabling real-time inline quality control based on big data analytics
  • Conducting real-time planning and monitoring by incorporating sensors e.g. through manufacturing execution systems (MES)
  • Allowing predictive analysis for maintenance of key assets using smart algorithms
  • Enabling digitisation of processes for smarter and more efficient use of human resources


How we can help

Our digital services can support you with macro shifts in your business model and targeted use of new technology. We work with you to identify what differentiating capabilities already exist in your organisation, and explore how new complementary digital capabilities will keep you sustainably differentiated in the future.

Digital Strategy

We help clients embrace and use digital to their advantage, unlocking new value to stay ahead.

A clear digital strategy needs to be actionable and tailored to your strategic intent. This allows you to have a clear investment focus, prioritising initiatives that will bring the most impact.

What are the key considerations when defining your digital strategy?

  • Define your ‘right to win’ - Understand the future business ecosystem and the capabilities you need to formulate a unique value proposition.
  • Engage increasingly digitally savvy customers - Redesign customer journeys and touchpoints to serve new and critical customer needs (convenience, speed, loyalty, online-to-offline).
  • Identify the optimal product and service mix - Identify your future customer segment mix and form the ideal set of differentiated as well as table-stakes products/services to grow market share.
  • Digitise your supply chain and operations - Identify areas where new technologies can make a significant impact in your company’s bottom line, and build further differentiating digital capabilities.

Digital Transformation

We help clients implement their digital strategies rapidly and at scale.

Digital strategies require the creation of dual-speed cultures within the business, new capabilities within your workforce, and a heightened attentiveness to customer needs.

How can you focus your efforts to quickly obtain the critical capabilities and technology to execute your digital strategy?

Step 1: Translate the strategic into the everyday

  • Map out your current customer experience and define how this would look like in the future
  • Identify the initiatives and investments required to execute the strategy
  • Develop a future state operating model to deliver the desired customer experience
  • Define an organisation-wide capability framework to guide learning and develop your workforce.

Step 2: Accelerate transformation efforts

  • Build cross-functional and agile teams to lead transformation efforts
  • Identify and engage with potential strategic partners and streamline procurement frameworks
  • Develop a learning culture focused on promoting new behaviours through experiential-learning based war-games, simulations and mixed-team problem solving sessions

Business Process Improvement

We help clients leverage emerging technologies to advance and set themselves apart from disruptors.

Having the right technology in place helps you provide the best-in-class experience to constantly delight customers, and protect share of mind, share of market, and share of wallet.

What are the emerging technologies in the market that are relevant to your business? Are you ready to incorporate them to advance your offerings?

  • Emerging Technologies - Assess current core offerings to identify enhancement opportunities. Determine the technological infrastructure and investments required.
  • Robotics and Automation - Identify opportunities to deploy robots to support repetitive manual processes, driving efficiencies and cost savings e.g. robotic process automation (RPA).
  • Data and AI - Explore how man and machine can work together to leverage data, understand risk and gain a competitive edge. Transform the way your organisation uses data and analytics for faster and more sophisticated decision-making capabilities.


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Contact us

Edward Clayton

Edward Clayton

Deals Partner, Capital Projects & Infrastructure, PwC Malaysia

Tel: +60 (16) 672 3420

Dr. Paul Francis

Dr. Paul Francis

Director, Financial Services Strategy, PwC Malaysia

Tel: +60 (3) 2173 3722

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