From greenwashing to real sustainability. How companies change to meet market demands

14/05/21

How to distinguish between a step towards a sustainable supply chain and trivial greenwashing, when the company is looking to appear more environmentally conscious than it really is?

There is an effective tool to address this task and it is actively used by PwC in the world. Learn more in the Forbes Ukraine expert column by Dmytro Nechytailo and Jean-Baptiste Petit (PwC France).

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Dmytro Nechytailo

Dmytro Nechytailo

Partner, Advisory Leader, PwC in Ukraine

Tel: +380 44 354 0404

Jean-Baptiste Petit

Jean-Baptiste Petit

Senior Manager in Sustainable Performance & Strategy, PwC France

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