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The Malaysian Entertainment and Media (E&M) Outlook 2015-2019 is an extract from the 16th annual Global Entertainment and Media Outlook* 2015-2019. It summarises our insights on the key trends and developments across the sector, specific to Malaysia.
This publication which highlights snapshots of Malaysia’s E&M market, shows that although in many ways Malaysia can be held up as a progressive market from an E&M perspective, it hasn't yet seen a commensurate increase in the shift to Digital, from a consumer or advertising spend perspective. We think this represents a significant opportunity in the short-term.
Read the publication now for further insights into our forecasts and industry trends.
*The Outlook is a comprehensive online source for global analysis covering both consumer and advertising spend data, with forecasts and industry trends observations.