Technology, cyber and AI
In the ever-evolving digital sphere, significant advancements continue to redefine the business landscape, particularly in areas such as cyber security, artificial intelligence (AI), and data modernisation. These transformative technologies are not just reshaping industries but also unlocking new avenues for innovation and growth.
As PwC Digital Services, we are committed to leading these changes, leveraging our extensive expertise and strategic global partnerships to deliver cutting-edge solutions tailored to our clients' needs. Over the past year, our local practice has continued to solidify its position as a leader in the marketplace. We have expanded our capabilities across business transformation, data and AI, cybersecurity, and cloud infrastructure, driving forward our vision of harnessing technology for meaningful business outcomes.
Our focus on excellence and innovation is unwavering, offering our clients the tools and strategies necessary to navigate the complexities of today's digital age and achieve their strategic goals. The Intelligent Digital Conference, which was held for yet another year, stands as a testament to our dedication, showcasing how leveraging technology can drive business outcomes, particularly in the realms of cyber security and data management.
A key contributor to our success is our strong global alliances with industry leaders like Microsoft, Oracle, and HPE. These partnerships enable us to harness the power of advanced cloud products and technologies, creating sustainable change and growth for our clients. By collaborating with these alliance partners, we offer bespoke solutions that not only drive business growth but also enhance operational efficiency.
Cyber security and privacy
In 2025, our cyber security and privacy team strengthened its position by expanding both advisory and delivery capabilities across governance, risk, and compliance, and offensive security. We have enhanced our security implementation and managed services, focusing on Microsoft cloud security technologies and complementing our existing Acronis offering. This empowers us to deliver a comprehensive range of turnkey solutions for XDR-based threat detection and response, data security, and SIEM/SOAR-driven security analytics. By integrating our cyber advisory services with software products, we provide complete, tailored solutions to our clients.
Regulation moved from horizon to reality this year, with DORA now in force and NIS2 transposition and enforcement advancing across Europe and in Malta. Clients now encounter tangible reporting obligations, compliance audits, and the first regulatory scrutiny. This evolution has prompted a transition from a box-ticking compliance to establishing operational resilience. Firms are prioritising third‑party and concentration risks, mapping and protecting critical business functions, and implementing continuous ICT risk-management programmes scaled to their size and complexity. In response, we have refined our DORA and NIS2 cyber-related services, investing notably in our threat and vulnerability management services to support our clients to align with regulatory requirements.
The 2025 threat landscape highlighted two predominant themes. AI, while a powerful ally, has also been weaponised for sophisticated phishing, deepfake-enabled social engineering, and automated malware development, while defenders leverage AI for threat detection, triage, and response automation. Simultaneously, vulnerabilities in cloud configurations, identity, and supply chains are being exploited, increasing demand for robust endpoint and cloud monitoring, identity-centric controls, software supply chain assessments, and proactive security testing.
Looking ahead to 2026, we anticipate intensified regulatory enforcement to continue rising and threat actors to further leverage AI for more intricate attack chains and initial access vectors. Our focus will be on strengthening automation for AI-assisted defences and offensive security capabilities, enhancing managed cyber resilience services, expanding risk management and compliance offerings through strategic partnerships, and contributing to elevating cyber security maturity on the island through public‑private collaborations.
Data and AI
In 2025, PwC Malta advanced its Data and AI services to empower clients to transform data into actionable insights and embrace AI confidently and responsibly. Our expertise united with the right technology empowers us with a combined and clear strategy and disciplined execution, enabling organisations to modernise their data estates, accelerate insights, and produce outcomes that withstand regulatory and stakeholder scrutiny.
Throughout the year we aided clients in establishing resilient data foundations via cloud migration, platform modernisation, and the integration of advanced analytics. Our deployment of predictive machine learning and generative AI solutions enhanced customer engagement, boosted operational efficiency, and refined decision-making quality. Concurrently, we facilitated responsible AI adoption by operationalising governance aligned with the emerging EU AI Act, embedding transparency, accountability, bias mitigation, and lifecycle controls. These capabilities were applied across financial services, FMCG, and the public sector in use cases spanning business analytics, process optimisation, and regulatory reporting.
Trust underpinned every engagement. We established clear roles, policies, and controls to manage AI risk, integrating documentation and explainability into design and deployment. Privacy and security were treated as imperatives, with compliance-by-design embedded throughout the data and AI lifecycle. Emphasising measurable impact, we established baselines and KPIs, monitoring for continuous improvement. To sustain value, we supported clients in building internal capabilities by upskilling teams and embedding responsible practices to ensure new ways of working endure.
Looking to 2026, our aim is to scale value innovatively and responsibly. We will leverage AI to transform user experience and core operations through domain-specific models that are reliable and auditable. We will continue developing next‑generation, cloud‑native data platforms that enable real-time insights and AI-driven decision support. Extending AI‑augmented decision-making via intelligent automation and predictive modelling will enhance speed, accuracy, and resilience. Our commitment to ethical and compliant AI will deepen as regulation evolves, with strengthened governance and assurance for high‑risk use cases. We will also expand collaboration with industry and the public sector to elevate AI maturity across Malta. fostering trusted and transparent adoption.
Our aspiration is straightforward: to assist organisations in harnessing data and AI to generate sustained, responsible outcomes, delivering value with integrity while building trust with regulators, customers, and society.
Explore further
More highlights from this year
PwC Malta Transparency Report 2025
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PwC Malta Annual Review 2024
See previous report
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