PwC Malta NextGen Club

In today's competitive business landscape, brands are competing for attention on digital platforms. While it may seem tempting to reach as many people as possible, a broad approach is often ineffective. Success lies in establishing the right target audience, understanding ideal customers, and tailoring strategies to meet their needs. Defining the right audience enhances marketing efficiency, creates personalised and relevant messaging, builds brand positioning and differentiation, and drives sustainable growth. Identifying the right target audience involves market research, engaging with existing customers, segmenting and testing, and adapting to evolving consumer preferences. Businesses that understand their audience will always have a competitive edge.

AI has been disrupting a variety of fields since its onset. Unfortunately when it comes to learning, this has raised some concerns, with the perception that AI may potentially be used to automate tasks that historically required the input of subject matter expertise, thorough review, and critical thinking. But what about its positive impact? In this article, we will explore how AI can be a valuable asset to digital learning, enhancing the learning experience while complementing human expertise.

The guide emphasises the importance of corporate culture and ethics as foundational elements for a resilient and high-performing organisation. It outlines the role of culture in shaping employee behavior, decision-making and risk management. The guide highlights the expanding role of Internal Audit in evaluating corporate culture and ensuring governance structures support ethical behavior. It introduces the Three Lines Model for auditing culture, detailing the responsibilities of the first, second, and third lines in managing and overseeing cultural risks. Practical steps for auditing culture include leveraging available resources, securing support from leadership, and training auditors. The guide also discusses different auditing approaches—integrated, targeted, and top-down—and the importance of effective communication and reporting of audit results. Ultimately, the guide underscores that auditing culture is about ensuring organisational values are lived realities, driving success and ethical behavior.

CFOs are central to integrating sustainability into corporate strategy, ensuring compliance, and leveraging financial and operational benefits within ESG projects. Key responsibilities include embedding sustainability into decision-making, engaging stakeholders, optimising tax incentives, and maintaining rigorous reporting. Technology and AI enhance ESG data management, ensuring accuracy and efficiency. By aligning sustainability initiatives with financial strategy, CFOs can drive cost savings, growth, and resilience.