Message from our Global JBN Leader

Leading Japanese companies to global success

Amid rising geopolitical risks, the acceleration of sustainability initiatives, and rapid technological advancements such as generative AI, the business environment is becoming increasingly uncertain. These paradigm shifts are compelling companies to transform their business models across the globe. However, there are still relatively few companies that are able to independently drive the transformation of their workforce, particularly in building and promoting mechanisms for corporate transformation such as digitalization.

In times like these, we are here to help companies to leverage the expertise, experience, and networks of professionals like ourselves to ensure successful global business expansion. PwC’s strength lies in its robust global network of over 370,000 professionals across 149 countries. Within this network, we have established the Japan Business Network (JBN), a dedicated team operating in 41 countries to support Japanese companies in their international expansion and business transformation efforts. This enables us to deliver seamless cross-border collaboration through highly skilled talent.

Global business strategies vary significantly depending on each company’s objectives, target regions, and operational approaches. To identify the optimal path forward, a well-defined international strategy and personnel with deep local knowledge are indispensable. Furthermore, success in overseas markets requires not only familiarity with local laws and business practices but also access to influential networks, including those in political and economic circles.

PwC’s international business support goes beyond simply providing services in Japanese. We proactively address challenges arising from cultural and commercial differences. By forming integrated teams of Japanese and local experts and collaborating with local chambers of commerce and economic organizations, we ensure timely access to regulatory updates and industry trends. Together with our clients, we are committed to driving success in global business initiatives.

By harnessing the collective knowledge and experience of our global network, PwC contributes to enhancing the international competitiveness of Japanese enterprises through transformative business solutions.

Kenji Katsura
Global JBN Leader