Ethical conduct and Transparency
Our good reputation and success in long term depend on the credibility, professional conduct and moral integrity of each employee. Therefore, we have adopted an ethical framework setting out the relevant policies and rules. Our goal is also to create a culture promoting ethical conduct, integrity, impartiality and professional skills.
In its business activities, PwC complies with the applicable professional standards, laws and other legal regulations, internal regulations and rules. The Code of Conduct is binding on all PwC employees and implements our core values: top quality, team work and leadership.
The Ethic Line represents an important tool available to all employees who wish to notify any concerns or complaints concerning unethical conduct.
The corporate policy of independence allows us to ensure that business relationships are established and maintained without pursuing any side interests and without any personal or commercial links to clients we audit and their affiliates. All employees must attend obligatory interactive training and fill-in an annual declaration of their independence.
Our credibility also depends on our clients’ integrity. We provide services only to companies which carry out their business activities in compliance with the law and do not violate ethical principles. We have implemented thorough processes for evaluation of possible impacts that our co-operation with prospective and current clients might have on our good reputation on the market.
We carry our annual client satisfaction surveys concerning our services. Continuous discussions with our clients about our services and the added value we provide to them forms an essential part of good mutual relations.
1. What exactly is your code of conduct and why do you have one?
Coeni: Our code of conduct is basically a set of standards describing the behaviour we expect of our own people. Why do we have one? Well, obviously PwC already conducts its business in a framework of relevant laws, regulations and internal policies - but we recognise that these do not govern all behaviour. We feel it is important for all our clients, our people and other stakeholders - to understand exactly what we stand for and how they can expect us to conduct ourselves.
2. So does the code exist in isolation or does it link in to your existing business practices?
Coeni: I'm sure it will come as no surprise to learn that our code of conduct is an integral part of the way we work every day and in every corner of the world. The code doesn't change the basic nature of the business we undertake, but instead it articulates the way we strive to conduct ourselves. Specifically, the code is linked to our existing values - those of Excellence, Teamwork and Leadership; the code shows how these values apply to our daily business practices.
3. Is your code of conduct merely a set of guidelines, or are there sanctions to ensure compliance?
Coeni: It is clearly the responsibility of each and every person at PwC to follow the code and PwC policies consistently and appropriately, and help others to do the same. Those who violate the code, or other policies, will be subject to disciplinary action - up to and including dismissal. A key part of the code has been to ensure that all our firms worldwide take steps to ensure that our people understand and comply with the code. Enforcement will be conducted locally, as legal and professional requirements differ from country to country. I would encourage visitors to this site to print a copy of the code and read it at their leisure - the section relating to enforcement can be found in the 'Our Responsibilities' section of the code.
4. At one point your code says "We seek to serve only those clients whom we are competent to serve, who value our service and who meet appropriate standards of legitimacy and integrity." Does this mean you would choose not to work for a client who did not comply with these standards?
Coeni: Absolutely. We have a very stringent Risk and Quality programme in place. We seek to assess every client assignment before we take it on, including, to the best of our ability, the quality and integrity of a company and its management. We also seek to review our clients every year to determine whether we want to continue serving them. If necessary, we decline assignments or resign from clients.
5. Finally, how do you ensure your code of conduct stays relevant since its inception in early 2002?
Coeni: We feel it is important to let our clients, our people and other stakeholders know what kind of conduct they can expect from PwC. We are committed to make this a long-term success; so, for example, we have dedicated ethics champions around the world, training for our people, channels such as helplines to enable people to raise concerns, and ways of monitoring the programme. We continue to drive and actively support this programme around the world and by doing this we ensure all code of conduct efforts remain relevant.
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