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Mini MBA

Find the key to business success


Mini MBA programme

Mini MBA is a unique programme focussed on developing essential business skills and know-how. Our world-class inspirational tutors will lead you through this prestigious programme and will introduce you to valuable knowledge and skills in business, leadership, project management and finance while presenting proven business and marketing strategies to you. It will help you see the big picture of the business world and understand different perspectives that need to be taken into account when making business decisions.

 

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MiniMBA


Awarded prestigious programme

In 2019, our PwC Mini MBA programme won the prestigious Education Leaders Awards in the “Best Learning Experience” category and is being offered in 12 countries.

 

Recently winning the Education Leaders Awards in Greece

 

 

Modules of Mini MBA

Module 1: Project Management in Everyday Business

This module has been designed to provide an understanding of the importance of project management methodology and approach in everyday business. The goal of the module is to help participants develop a unified approach towards project management challenges. It is also designed to help reduce the stress associated with project management and to increase the chances that the project will be completed on time, within budget and to the required quality.

In addition, through practical exercises, participants will learn about the most important project management tools and techniques.

During the module, you will focus on how to:
  • Initiate, plan, execute, monitor and control, and close a project,

  • Understand and manage stakeholder requirements and expectations,

  • Manage a project in line with organisational strategy,

  • Understand the processes necessary for the successful completion of a project.

Modul 2: Leadership in 21st Century

High-quality leadership is a hallmark of successful organisations. Some people have a natural talent for the role, but good leadership can be learned through training, coaching and practice. The quality of leadership in place through the ranks of an organisation will, in large part, determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understand and appreciate what this leadership role requires of them in practice.

In this module, the emphasis is placed upon the efforts to understand individuals and to create an environment where differences, new ideas, curiosity and innovation are encouraged and cultivated.

 

 

Module 3: The Enabled Organisation

This module addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to a business environment where talent is mobile, innovation is essential and connection is everywhere.

The module will also look at the importance of differentiating between ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.

 

 

Module 4: Marketing in the Digital Age

Market positioning, combining offline and online marketing tactics, social media for businesses, the importance of content & video and finding the right balance and Customer Relationship Management through software systems & automation.

Marketing involves identifying the customer’s needs and satisfying them through the appropriate “marketing mix”. Together with an analysis of the external environment (from a marketing viewpoint), customers and competitors, these will be the focus of this module. In addition, it should be noted that areas such as branding, Internet marketing, marketing through social media and other concepts and ideas will be explored.

There is a dominant move in the market towards visualisation (videos) and content marketing, and these will be explored along with other important trends. Participants should be able to use various marketing tools and theories in real life examples.

 

 

Module 5: Business Mapping, Ethics & Corporate Governance

This module is about understanding how a business can be mapped by outlining the main areas all organisations need to go through. These are outlined through three main steps: Analysis (position), Choice (options for growth) and Implementation.

It develops and understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level, through various practical examples of well-known organisations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis and governance issues. 

 

 

Module 6: Corporate Business Strategy

This module deals with the concept of industry and how it can be analysed through practical examples. It goes into analysing business environments at the national & international level through the PESTEL (Politics, Economics, Social, Technology, Environment and Legal) framework before going into the concept of competition and “profitability of an industry”.

The module attempts to explore areas such as:
  • Barriers to entry,

  • Customer switching costs,

  • Supplier and buyer power,

  • Substitute products & services,

  • The role of international organisations and governments on industries and competition,

  • Regulations and opportunities for national competitive advantage.

 

Module 7: Accounting Basics & Financial Management

This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).

During the module, you will focus on how to:
  • Budgets, 

  • Analysis of financial statements,

  • Capital, profit, revenues,

  • Margin, dividends,

  • Cash flows and other items.

 

 

Module 8: Innovation & Creative Thinking

The main objective of this module is to stimulate participants and make them think differently, learning the techniques required to think creatively when dealing withinnovation; it helps participants believe that they can use ideas to challenge the status quo at their organisation, and add more value by doing things better.

This can be achieved by helping participants understand that innovation is a necessary requirement for competitive advantage, not an option. Creative thinking is a skill and there are  techniques to develop this skill that will be delivered in this workshop. This module also covers the importance of capabilities and Business Intelligence as areas where innovation can be found.

Participants will be inspired by:
  • Thinking differently,

  • Learning techniques to think differently that can be applied daily,

  • Understanding how to generate ideas,

  • Understanding how to overcome  obstacles in their own areas,

  • Becoming supportive of innovation and “changes” in general with their teams,

  • Making them understand how to screen ideas & implement them.

 

 

Module 9: Linking it all together

This module links together all the modules. It will help you to put the individual parts of the programme together into one cohesive whole and thus help you to understand in depth the functioning of the business world.

At the end of this module, you will take part in the Harvard Case Study Assessment Paper. By completing this case study, you will receive the PwC Mini MBA certificate. 

 

 

Course details

Mini MBA zahrnuje 9 na sebe navazujících online modulů, jejichž cílem je poskytnout Vám ucelené a praktické business znalosti a dovednosti, které budete moct uplatnit ve Vaší společnosti. 

Mini MBA comprises 9 related sessions that will provide you with comprehensive and practical-oriented business knowledge and skills that you can apply in your own company.

By joining our online programme, you will be able to learn from the comfort of your home or office. All sessions are live and interactive, and you will have full access to our expert trainers and other participants. The programme is international so you will have a unique opportunity to share your experience with other participants from various business industries across Europe.

What is the difference between a Mini MBA and a regular one?
  • The programme is led by internationally recognised lecturers and experts from the business world who have extensive practical experience in managing their own projects and businesses.

  • It can be completed faster than a traditional MBA programme offered by business schools.

  • It has a unique “chartered flow” approach to understanding how organisations operate that professionals can apply almost immediately in their workplace.

Another factor that distinguishes the Mini MBA from the classic MBA programme is the “Linking it all together” module that will help you to put the individual parts of the programme together and thus help you understand in depth the functioning of the business world.

 

More than 1000 CEOs, managers and entrepreneurs have already successfully passed the PwC Mini MBA programme. Our experience by now has been very positive, even with CEOs, who said that the programme helped them to update their knowledge and to get in touch with more operational levels of management. In addition to that, managers with technical background said that the programme helped them understand broader aspects of business and helped them think more strategically.

Mini MBA is intended for:
  • Managers at all levels in all lines of service,

  • Owners of small and medium-sized enterprises, 

  • Those who intend to start their own businesses/startups,

  • Key talents on the succession bench who aspire for a more senior level of leadership,

  • Anyone who wants to strengthen their strategic thinking and understand the overall functioning of an organisation.

Participants should have relevant knowledge of the company's operations and understanding of the company's strategy, human capital, marketing and other operational challenges.

 

Mini MBA ends with the Harvard Case Study Assessment Paper. After successfully completing the business case, you will receive a PwC Mini MBA Certificate

 

 

Tutors

Dr. Constantine Kiritsis

Constantine (Dino) is a versatile business professional, entrepreneur and consultant on HR, and training and development. He is a lecturer at several MBA programmes at several universities throughout Europe and has delivered over 15,000 hour of professional training, hosting & presentations over the last 20 years in more than 40 countries in Europe, Asia and the Middle East, mainly to corporate clients.

Tim Kemp, MA MBA

Tim is a Chartered Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Chartered Management Institute, a Member of the European Coaching and Mentoring Council and a Visiting Fellow at Bristol Business School. Tim is a respected designer and facilitator of effective learning events. He has developed a range of management learning simulations and web-based seminars for clients across the EMEA and in the US.

Lazar Džamić

Lazar is a former Head of Brand Planning for Google's creative think tank ZOO in London, where he created the strategy team and brought in two of the world’s first creative data scientists. His mission at Google was to ‘turn light into heat’: transforming vast amounts of Google data into deep insights for creating great brand stories. He has also worked as strategy director at several London creative agencies and was one of the first digital strategists in the UK. He is a regular speaker at global and regional conferences on digital marketing and brand storytelling.

Miro Smolović, PMP

Miro is an experienced Project Manager and internationally licensed trainer in Project Management. Miro presently holds a position of a Senior Manager responsible for managing PwC’s Academy in Serbia and coordination of PwC’s Academies in South-East Europe. He is a professional with over 20 years of experience in providing services within corporate, private and non-governmental sectors.

Edin Veljović, MBA, MCMI, MIC

Edin is a Senior Advisor within PwC's Academy. He is a guest lecturer on international MBA studies including Grenoble Graduate School of Business and has an extensive experience in designing and delivering training programs in areas of business strategy, strategic human resource management, marketing and CSR strategies. He gained experience in both the profit and non-profit sectors.

Martina Křivánková, FCCA

Martina is a Chartered Fellow of the Association of Chartered Certified Accountants (the ACCA), the world’s most forward-thinking professional accountancy body. She is a lecturer of several ACCA examination papers and number of other programmes on management and financial accounting as well as other public and private sector entities with a special focus on International Financial Reporting Standards within the Central and Eastern European region.

Dates and details

Date Course CPD points Language Place Price (excl. VAT) Registration

13 October – 17 December 2022

Mini MBA

91 ENG Online

64,500 CZK*

Register
Structure of the programme Date Timing of sessions
Module 1 & 2: Project Management in Everyday Business &
Leadership in 21st Century
13–15 October 2022 10 a.m. – 4:30 p.m.
Module 3: The Enabled Organisation 31 October – 1 November 2022
3 p.m. – 7 p.m.
Module 4: Marketing in the Digital Age
17–18 November
19 November 2022
3 p.m. – 7 p.m.
10 a.m. – 2:00 p.m.
Module 5 & 6: Business Mapping, Ethics &
Corporate Governance and Corporate Business Strategy
25–28 November 2022
10 a.m. – 4:30 p.m.
Module 7: Accounting Basics & Financial Management 1–2 December 2022
3 December 2022
3 p.m. – 7 p.m.
10 a.m. – 2:00 p.m.
Module 8: Innovation & Creative Thinking

14 December 2022

10 a.m. – 4:30 p.m.
Module 9: Linking it all together 17 December 2022
10 a.m. – 4:30 p.m.

* Modules can be attended separately. Price per module 2, 3 and 4 is 8,550 CZK excl. VAT. Price per modules 5 & 6 is 11,000 CZK excl. VAT.

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Personal details

Invoice details

Please read PwC Academy: Terms and Conditions.

I acknowledge that my personal data provided in the registration questionnaire will be processed by entities from the PwC network mentioned in the section “Data controller and contact information” in the Privacy Statement in accordance with appropriate legal provisions (mainly the Regulation of the European Parliament and the Council (EU) 2016/679 of 27 April 2016, the General Data Protection Regulation (GDPR) and Act. No. 110/2019 Coll., on personal data processing, as amended) based on the legitimate interest of the PwC network entities for the purpose of my registration for a selected course and related administrative activities and for the purpose of direct marketing, mainly:

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  • providing information about us and our range of services.

Please, read our Privacy Statement where you can learn more about our approach to personal data and your rights, in particular the right to object to processing.

I acknowledge that my personal data provided in the registration questionnaire will be processed by entities from the PwC network mentioned in the "Data controller and contact information" section in the Privacy Statement. This is done in accordance with appropriate legal provisions (mainly the Regulation of the European Parliament and the Council (EU) 2016/679 of 27 April 2016, the General Data Protection Regulation (GDPR) and Act. No. 110/2019 Coll., on personal data processing, as amended) based on the legitimate interests of the above mentioned PwC network entities in order to proceed with my request.

Please, read our Privacy Statement where you can learn more about our approach to personal data and your rights, in particular the right to object to processing.

Contacts

Anna Tubert

Anna Tubert

Training Coordinator, PwC Academy, PwC Czech Republic

Tel: +420 731 431 337

Michal Vychodil

Michal Vychodil

Head of PwC Academy, PwC Czech Republic

Tel: +420 602 589 530

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