Press release
PwC unveils new brand positioning
PwC has today unveiled a new brand positioning, visual and verbal identity. PwC’s new brand positioning and identity better reflect how it works today to support clients to unlock and protect value and to ensure its identity provides the right platform for the future. At the heart of the new positioning is the idea that PwC helps clients to build, sustain and accelerate momentum. Changes to the visual identity include an updated logo with a new ‘ark’, a new signature colour of orange and new imagery. Alongside visual changes, there is a new verbal identity with a clear tone of voice based around the new personality traits of being bold, collaborative and optimistic.
