What's The New Equation?

A community of solvers coming together in unexpected ways.

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world - one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, climate change, fractured geopolitics, social tension, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn. 

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When there’s no transparency, people speculate about what you do. Marcus Lam, our Executive Chairman, gets real about how we can build trust for today and tomorrow.

Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.

As part of The New Equation, PwC Singapore will be investing S$50 million over the next five years to:

  • Launch an ESG Centre of Excellence to build up capabilities in ESG.
  • Admit 10 new partners annually, including new market hires, and build teams around them as we further expand our capabilities.
  • New hires and skills enhancement of our partners and staff, particularly in ESG, digital transformation, M&A and deals value creation as well as financial services advisory.
  • Collaborate with innovative players, including developing digital products.

The New Equation also accelerates PwC’s growth in Asia Pacific, with investments of US$3b over the next five years to significantly enhance capabilities to support clients in the region, as part of an ambition to double the size of the business by 2026 and extend its leading position in the market.

Solving for the issues that matter to our clients and the world
Reimagine digital

With so many digital possibilities, we help organisations and industries reimagine doing business in the new normal. This results in outcome-driven transformation powered by the combination of digital strategy, data, automation, cybersecurity, a digitally upskilled workforce, and other connected areas of expertise.


Budget to 'build back better'; a pathway to sustainability

COVID-19 has clearly rattled Singapore's economy. But Budget 2021 shows that the government is determined to focus on the positive with a strong emphasis placed on sustainability. Despite the country incurring a record budget deficit of S$64.9 billion - this year, choosing this rather difficult time to push ahead and strengthen Singapore's economic, climate and resource resilience is a valiant move.

Sustainability Report FY21

PwC Singapore’s annual Sustainability Report 2021 presents the key aspects of our Environmental, Social and Governance (ESG) strategies and policies, covering our performance for the financial year ended 30 June 2021. The report, written in accordance with the Global Reporting Initiative Standards (GRI Standards), shares what we have done as a firm to build trust and deliver sustained outcomes for our people, clients, community and the environment in FY21.

You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

A world built on the foundations of trust and transparency
Transforming data governance capabilities across Asia

Turning data challenges into opportunities to transform data functions and drive sharper customer insights. We helped to be a trusted data governance specialist who understood the insurance sector to help our client develop, implement as well as align their data governance standards and processes at a group level

Building trust in the cryptocurrency world

As the sector matures, crypto players need to make bigger strides in establishing and ensuring stakeholder trust, such as obtaining an independent external audit opinion from recognised professional services firms.

Transparency report FY21

Our 2021 Transparency Report showcases our continuous commitment in bringing together our values, our people and our innovation into a system of quality management to achieve our quality objectives.

People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

Join us and be part of The New Equation

People and technology working together to create a stronger tomorrow
Contact Tracer

PwC’s Contact Tracer is a simple, but effective solution for COVID-19 contact tracing, that swaps a digital signature with anyone in close contact with - and in turn, any individual that person has been in contact with too.

Digital Trust Insights Survey 2021: Singapore findings

Today, a digital-first strategy is key to pivoting back to a steady growth path, and securing the future of businesses in the new world. Cyber is undoubtedly integral to the digital-first strategy. It's heartening to see Singapore CEOs and boards teaming up with Chief Information Security Officers (CISOs) today like never before.

Tomorrow’s audit, today

Bringing the best of human and machine to your audit. We’re making big investments in people and technology. We are constantly adapting to change, equipping all of our people with new skills through our Digital Upskilling programme and giving them the tools and empowering them to put this learning to work.

Click it and stick it - NDP 2023 stickers at your fingertips!

This year, we are bringing the NDP festivities directly to your phones with our specially designed and uniquely Singaporean stickers! From nostalgic items to iconic phrases, we captured the essence of being Singaporean and put it into this exclusive sticker pack. Go try them out on WhatsApp, Facebook, Instagram and Telegram!

As we move #OnwardAsOneSG and become more tech-powered, let’s also be reminded and never let go of the everyday things that make Singapore unique.

We hope you have as much fun using them as we had creating them. Don’t say bojio!

How to download the stickers?

Instagram and Facebook

Follow our instructions to access our stickers:

  1. Log on to your Instagram or Facebook account
  2. Take a picture or select the image you are going to use
  3. Click the stickers button and in the search bar, enter @ndp2023
  4. Use our six stickers in your story and tag us @PwC Singapore @ndpeeps

Whatsapp and Telegram

Click on the links or scan the QR codes below to save our sticker pack:

Chop chop curry pok! Use our sticker pack today!

Fundamental shifts have impacted businesses in many ways - notably stakeholder expectations on trust and delivering sustained outcomes. We want to bring the best combination of people and technology to help our clients and the wider market continue to grow and thrive in this changing and chaotic world.

Marcus Lam, Executive Chairman, PwC Singapore

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Marcus Lam

Marcus Lam

Partner, PwC Singapore

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