Business Model Reinvention

International Tax Advisory in Malta

Are you confident your business model meets your customers’ needs? Do you know which new markets to enter, which costs to reduce and which financing options to consider? Should you move or reshape parts of your business, possibly across borders, to stay ahead?

Reinvention is how you create, deliver and capture value differently.

In today’s fast-changing environment, what worked a decade ago will not carry you through the next. In fact, according to PwC’s 29th Annual Global CEO Survey, 42% of CEOs say their company has started competing in new sectors over the past five years.

We help leaders turn barriers into opportunities. Rather than reacting to every disruption in isolation, we build the foundation for ongoing reinvention. Our tech-driven, people-empowered network brings speed, direction and scale to help you act decisively and accelerate progress.

Reinvent your business model and meet the future

Why now?

Drivers for business model reinvention include:

  • Rapid advances in technology, including generative AI, reshaping value chains, and customer expectations.
  • Environmental pressures require new ways of operating, investing and reporting.
  • Shifts in where work happens and where assets, intellectual property and operations sit.
  • Changing consumer and competitor behaviour. 
  • Human capital needs, from access to skills to global mobility.
  • Non-stop tax and regulatory change across markets.
Video 08/10/24

Business model reinvention: Reimagining value creation

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Reinvention goes beyond incremental improvements. It often requires rethinking the fundamentals and building a new business within its current one. We bring a clear, objective view of the facts to help you make sense of the noise and move with confidence. 


Reinvent your business model. To turn disruption into value creation

Tax and regulation as drivers of reinvention

The right tax strategy can unlock value and enable lasting change. Areas to consider include:

Environmental taxes and regulations (such as CSRD, CBAM)

These rules can influence sourcing, logistics and trade flows, affecting costs and profitability. Businesses should understand how these requirements affect underlying performance, which in turn triggers changes to the business model. There are also incentives that can support environmentally responsible investments while minimising overall project and tax costs. 

Changes to the geographic location

  • Decisions on where to locate intellectual property, operations, workforce and the value chain affect income tax exposure, access to double tax treaties, profitability and cash flow. These choices shape investments, pricing and production flows. 

  • Malta compares well on tax rates, has a broad treaty network and access to the EU Direct Tax Directives. 

  • Malta also offers business-friendly social security contribution and income tax rules, no wealth, inheritance or gift taxes, and measures to attract and retain high-performing people to work in Malta.

Transfer pricing

Transactions with related parties should be at arm’s length and significant people functions should align with the jurisdictions where the business operates. This calls for robust structuring and documentation to manage tax risk and comply with international and domestic rules. 

Cross-border transactions and VAT

VAT rules, rates and reporting obligations influence pricing, cash flow and compliance across the value chain. Leaders who understand the VAT impact can make bolder, better strategic decisions.

International tax

Global initiatives, including Pillar II and automatic exchange of information regulations, require a clear analysis of how each part of the organisation contributes to value and how profits are taxed. Clarity at the local and group level helps you decide and act.

Reinvent your business model. To redefine the drivers of value.


The specialists you may need

A successful reinvention brings the right expertise together at the right time. Engaging consulting, tax and legal teams early in strategic decisions is crucial. Depending on scope, your project may benefit from:

Support workforce moves during changes or expansion, manage payroll, corporate tax and immigration obligations, and optimise tax costs and compensation across jurisdictions.

Identify and secure relevant credits and incentives across your supply chain to create a competitive edge. As environmental, social and governance expectations rise, fiscal measures can help build a more sustainable value chain while managing costs.

Minimise indirect tax on goods and services as flows change, design supply chains with purpose and identify opportunities driven by regulatory change to reduce costs and improve cash flow.

How can we help?

We work alongside you to design and deliver reinvention at scale and at pace, so you can turn disruption into value creation.

Optimise location strategy

Identify the optimal location for your people, processes, contracts and assets, aligned to your group objectives.

Access tax incentives and grants

Map and secure relevant tax incentives, tax credits and grants to fuel reinvention.

Enhance business setup and IP tax benefits

Explore alternatives to create a more business friendly setup, leveraging capital allowances or tax deductions for your IP costs.

Reduce indirect tax and improve cash flow

Minimise the indirect tax expenses and cash flow impediments associated with the organisation's transactions.

Manage customs duties and compliance

Analyse customs duties and related expenses on imports and exports, remove unnecessary spend and meet reporting obligations.

Transfer pricing and profit allocation

Price intra-group transactions correctly and document them to meet transfer pricing rules, optimising profit allocation across jurisdictions.

Ready to get started?

We bring a forever‑forward approach, dedicated and knowledgeable professionals and consistent quality. We will give you the confidence to decide and the courage to act. Talk to us about where you are today and where you want to go next.

Contact us

Edward Attard

Edward Attard

Tax Partner, PwC Malta

Tel: +356 7986 8149

Stephania D'Anastasi

Stephania D'Anastasi

Senior Manager, Tax, PwC Malta

Tel: +356 2564 2525

Victoria Muscat

Victoria Muscat

Senior Manager, Tax, PwC Malta

Tel: +356 7973 6311

Mark Abela

Mark Abela

Senior Manager, Tax, PwC Malta

Tel: +356 7975 6985

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