Leading the future:

Harnessing data and digital transformation for a smarter tomorrow

Transformation working towards success
  • August 27, 2025

In today’s digital era, data has become the lifeblood of financial services innovation. At PwC, we understand that effective data management is critical for businesses to evolve, seize new opportunities, and enhance performance through enterprise AI. In fact, data is increasingly seen as a strategic asset that drives better business execution. It is imperative for every forward-thinking business to leverage data, enabling proactivee market engagement. By harnessing rich data sets, organisations can identify niche market trends and optimise processes with technology, empowering employees to shift focus from repetitive tasks to nurturing client relationships and developing new services. For example, in financial services, data informs virtually every decision and report—truly “the lifeblood” of operations.

Integrating diverse data sources into a centralised Data Warehouse is foundational for a data-driven organisation. Organisations tend to build enterprise data warehouses that consolidate information from many systems of record into one hub. This unified repository serves as a single source of truth, ensuring data consistency and accuracy across the business. With all critical data curated in one place, teams can generate dynamic dashboards and reports that give leadership real-time insights into performance and trends. A centralised warehouse also makes it easier to spot and investigate inconsistencies across systems (improving data quality) and provides a platform to automate processes that once required manual intervention. In short, the data warehouse breaks down silos in a large organisation and enables firm-wide analytics and monitoring. Through the use of AI and other available tools such as RPA, the extraction of data to be stored in Data Warehousing is evolving at a very fast pace. Now, both structured and unstructured data can be easily extracted, transformed and loaded in the Data Warehouse repository which leads to having richer data that can be used for processing and analysis.

With great data power comes great responsibility, and therefore, robust data governance is paramount. While a well-designed data warehouse drives value, it must be properly configured and secured to avoid turning into a liability. In today’s world of heightened cyber threats, as a firm, we place strong emphasis on data security measures. The network infrastructure is hardened, and access to the data warehouse is tightly controlled on a need-to-know basis. Sensitive information is protected with techniques like database access controls and data masking, which substitutes or anonymises personal data. Such precautions significantly reduce the risk of data leaks and ensure compliance with data privacy regulations (e.g. GDPR). The importance of these safeguards cannot be overstated: the financial impact of data breaches is enormous. PwC’s 2024 Global Digital Trust Insights survey found that the proportion of businesses that have experienced a data breach of more than US$1M has increased significantly from year over year - from 27% to 36%.

Curated, well-governed data is the foundation for innovation. Having such system can lead to multiple contributions, from building a robust data warehouse to deploying analytics, automation, and AI solutions. All of this enables organisations to drive value in new ways. Processes that once took days can now be done in seconds, and decisions are made based on facts and real time dashboards rather than hunches. Most importantly, by empowering people with the right data and tools, your organisation can focus on what really matters: creating better services for your clients and staying ahead in a competitive market. Successful digital transformation isn’t just about adopting new tech—it’s about unlocking the power of data to transform how business gets done, responsibly and sustainably.

Contact us

Christian Calleja

Christian Calleja

Senior Manager, PwC Malta

Tel: +356 7973 9015

Brendon  Spiteri

Brendon Spiteri

Manager, , PwC Malta

Tel: +356 7973 6142

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