Strategy & Research

The time to reimagine your business is now!

Today, more than ever, businesses are navigating through disruption, and they need to determine how they need to repair, rethink and reconfigure their operations to be resilient through today's rapidly changing business environment. At PwC, we work with clients to help solve their business challenges, with the unique ability to connect with subject-matter experts across the PwC global network.


We are committed to helping you seize essential advantages by working alongside you to solve your toughest problems, and capture your greatest opportunities. 

We work with you to shape your organisation’s agendas from strategy through to execution. These agendas are unique to your business and industry, which is why we bring the best of our capabilities in an agile and collaborative way. By combining strategy consulting expertise with capabilities across analytics, economics and policy, and deal structuring, we can help you move your business forward with confidence.

Strategy planning

Corporate strategy

A company earns the right to win in a market by aligning its external market positioning with its internal capabilities at every level through a coherent strategy. We are committed to helping you achieve this alignment and work alongside you to solve your toughest problems and capture your greatest opportunities.

  • We support you in reviewing and defining your business strategy with the perspective to create a sustainable competitive advantage and develop opportunities to both defend your position within the market as well as to enable future growth of your organisation.
  • We can help you improve performance and position your organisation for success by assessing how internal and external changes affect progress towards achieving your strategic goals, with foresight and analysis of competitive dynamics and considering your organisation's key capabilities.

Portfolio strategy

A good product or service alone is no longer sufficient for success. Instead, outstanding portfolio management is a necessity.

  • We can assist you in deciding on which products or services to invest in to leverage your organisation's greatest strengths.
  • Our insights and methodology will ensure that your portfolios and resources remain aligned with your overall objectives and strategies and help you develop the agility to quickly respond to market changes.

Pricing and profitability strategy

Tailoring the right pricing strategy to the product life cycle is critical to success. Pricing must be set in the context of the broader marketplace — customers, channels, and competitors — and align with a company’s overall strategy.

  • We can help develop holistic pricing strategies and capabilities that support profitable growth and optimise value capture.

Customer and experience strategy

Companies must strike the right balance between generating value for the customer and value for the business.

  • We can assist you in evaluating your overall customer landscape, determine which segments you should focus on, and then consistently engage with those customers in every interaction across products, services, solutions, and brand messaging.

Strategic planning

Over the long term, strategic planning yields major benefits by continuously evaluating your company’s performance against strategic goals and using benchmarks to tell you how external changes are affecting your progress.

  • We can help to build and maintain a relevant planning and performance management system, with clearly articulated objectives and metrics to stay on track.

Market Research 

Primary research can be a critical tool to allow businesses to meet compliance requirements, identify service performance gaps and better meet the needs of customers or employees. We deliver insight and analysis for our clients that informs strategy, drives performance improvement and supports change.

Providing both strategic and tactical research solutions, we deliver strategic insight to clients by helping them gather, and visualise data better. This powerful combination of knowledge, data and our global reach provides our clients with the connected insight and actionable evidence they need to make decisions in their business.

Strategy planning

Business research

Business research is conducted due to the need for better insight to support strategic decisions.

  • We can support you to provide evidence and insight to drive strategic change, support decision-making, mitigate risk, and enhance performance.

Consumer research

Consumer research yields connected insight creating clarity of customer understanding.

  • We can help you engage with your current and potential consumers to understand their needs and priorities. Our research can uncover barriers to change, explore how to create a better experience, how to drive loyalty, or deliver enhanced customer outcomes, all of which help businesses gain a competitive edge.

Contact us

Claudine Attard

Claudine Attard

Director, Advisory, PwC Malta

Tel: +356 9947 6321

Katya Pirotta

Katya Pirotta

Senior Manager, Advisory, PwC Malta

Tel: +356 7973 6016

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