Our purpose

Our PwC Purpose – ‘to build trust in society and solve important problems’ – is our global, shared articulation of why we do what we do.

Our values and behaviours define the expectations we have for working with our clients and each other.

Act with integrity

Speak up for what is right, especially when it feels difﬁcult
Expect and deliver the highest quality outcomes
Make decisions and act as if our personal reputations were at stake

Make a difference

Stay informed and ask questions about the future of the world we live in
Create impact with our colleagues, our clients and society through our actions
Respond with agility to the ever changing environment in which we operate

Care

Make the effort to understand every individual and what matters to them
Recognise the value that each person contributes
Support others to grow and work in the ways that bring out their best

Work together

Collaborate and share relationships, ideas and knowledge beyond boundaries
Seek and integrate a diverse range of perspectives, people and ideas
Give and ask for feedback to improve ourselves and others

Reimagine the possible

Dare to challenge the status quo and try new things
Innovate, test and learn from failure
Have an open mind to the possibilities in every idea

The PwC Professional

The PwC Professional is our global framework for defining and encouraging leadership at all levels.

It’s playing a significant role in changing the way our people think, learn and develop together during their time with us. It describes the capabilities we need - who we need to be and the behaviours we need to adopt - in order to meet the expectations of our clients, colleagues and communities in today’s changing global marketplace. As PwC professionals, it is important that we influence others constructively within and beyond the workplace, by demonstrating different forms of leadership at various stages of our careers.