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COVID-19 actions in Automotive industry

Against the Coronavirus pandemic spreading globally, the action in response is required on a global scale. In automotive industry, the crisis management such as customer care, supply chain optimization as well as futuristic insight needs to be considered including the lessons learned.

The following topics are the concerned issues in the automotive industry over the new virus outbreak.

[COVID-19 actions in Automotive industry]
Facing current uncertainty and embracing the future

The normal operation of the automotive industry has been challenged and affected by the epidemic, especially on consumer demand, followed closely by marketing, operation and supply chain. Many OEMs, dealer’s group and parts suppliers have taken a number of steps to ensure the bottom. The crisis has prompted many practitioners and managers in the industry to re-examine and plan for the medium-and long-term development of auto industry, accelerating industry transformation and upgrade.

lineIn this article, the PwC China's Automotive Team will analyse the epidemic from three perspectives: short-term challenge, current initiative focus and long-term development, hoping to give some inspirational idea to the practitioners in the industry.

Point of View

  1. Affected by the outbreak, new-car-sales are expected to fall in the short-term, supply-chains are disrupted, each cash-flow is depressed, F2F marketing is suspended.
  2. Focus on the first-purchase opportunity, online marketing and digital management, the support and management of dealers during the outbreak, innovative after-sales service, supplier risk prevention system and ecosystem to resist risk together.
  3. Long-term development desired like health+ vehicle ecosystem by enhanced innovation, multi-circumstance applications, data management skills to realise last mile apps, acceleration of autonomous driving technology.

Japanese report

PwC China's reports

[COVID-19 actions in Automotive industry]
China Tax, Legal and Customs Issues

The Coronavirus outbreak in China has forced players in the automotive industry to revisit their medium-to-long term plan, which could mean accelerating the transformation of the industry. In this article, PwC China Automotive Industry Team examines some of the key tax, legal and Customs issues which automotive companies should be aware during and after the epidemic.

Point of View

  1. Managing contractual obligations
  2. Temporary change of production and adjustment of supply chain
  3. A balanced approach in dealing with profit decline
  4. Compliance amid innovations

Download [PDF 632KB]

Japanese report

PwC China's reports

[COVID-19 actions in Automotive industry]
The “humanistic era” of China Automotive Industry

The epidemic has prompted many practitioners and managers in the industry to re-examine and plan for the medium-and long-term development of auto industry, accelerating industry transformation and upgrade. In this article, we mainly focus on the “humanistic era” of China Automotive Industry, hoping to give some inspirational idea to the practitioners in the industry.

Point of View

Affected by post-epidemic risk aversion, people have new requirements for private space, health care, intelligent software and hardware, and emergency assistance. Under the influence of risk globalization, new business needs will emerge and flourish, such as:

  1. Product: car as a third space that flexibly meets different needs
  2. Service: OEM to step up and lead “humanity-oriented” services
  3. Marketing: provide a more convenient “non-contact” experience

Download[PDF 1,442KB]

Japanese report

PwC China's reports

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Our Team

Nobuaki Otake

Partner, CEO, PwC Consulting LLC

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Eiichi Matsushima

Partner, PwC Consulting LLC

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Hideyasu Sasaki

Senior Manager, PwC Consulting LLC

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