Food Supply and Integrity Services

Building trust in your food

The food industry


The production and delivery of food has shaped the food industry as one of the most complex and diverse industries in the world. As consumers, we expect nothing less than the highest quality in the food we consume. It has become a common precondition for food producers globally to manufacture their products to meet requirements of the Good Manufacturing Practice (GMP) and Hazard Analytical Critical Control Points (HACCP) certification.

In Southeast Asia, trust in food extends to encompass Halal requirements. With Halal food served in many parts of the region, the ever-growing demand for Halal authentication drives ASEAN’s (Association of Southeast Asian Nations) value as a Halal food manufacturing powerhouse.


The Halal F&B industry in ASEAN


ASEAN remains the preferred location for Halal food manufacturing, with a current GDP of USD2.6 trillion, which is expected to grow to USD 6.1 trillion in 2050*. Factors include:-

  • Strategic location between East Asia and other parts of Asia and Europe
  • Wealth of natural resources
  • Presence of Islamic constitution powerhouses including Indonesia, Malaysia and Brunei, helping to drive local demand for Halal products
  • Major agricultural suppliers based in ASEAN
  • Established trading hubs

As a result, ASEAN is home to a dynamic Halal ecosystem, offering infrastructure that includes research and development facilities, access to raw materials, a vibrant Halal marketplace amongst businesses and consumers, and advanced certification (refer to table below).

*PwC World in 2050 report, PwC Analysis

Differences in Halal industry requirements across ASEAN

The burgeoning Halal ecosystem in ASEAN is not without its challenges. Industry players are faced with different Halal requirements and guidelines amongst countries, even within ASEAN.

We provide an end-to-end service that go beyond geographic boundaries, to help you ensure Halal assurance to the standards and requirements of ASEAN countries and other regions*.

*Subject to the rules and regulations of your preferred Halal certification body.

Sourced from:
MS1500:2009 – Halal Food – Production, preparation, handling and storage – General guidelines.

PwC Malaysia's food trust framework

How we can help

Our food supply and integrity services provide a breadth of expertise not usually included in service offerings to address the urgent need for a fully integrated food trust assurance, tax and consulting business.

We welcome the opportunity to talk to you about how we can put our many years of experience, knowledge and relationships to work for your benefit. Together, we’ll help you give people greater trust in your food.

Talk to us about our services which include, among others:

  • Halal transformation & pre-certification readiness
  • Halal assurance audits
  • Food crisis management

We’d love to hear from you.


Explore our capabilities:

Food Trust

Halal Assurance Management

Food Fraud Vulnerability Assessment



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Contact us

Josephine Phan

Josephine Phan

Food Supply & Integrity Services Leader | Assurance Partner

Tel: +60 (3) 2173 0715

Mohd Dhaliff Ghaus Mohd Anuar

Mohd Dhaliff Ghaus Mohd Anuar

Assurance Manager, Halal Industry Strategic Development

Tel: +60 (3) 2173 1987

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