In collaboration with Newcastle University
Designed to equip you with cutting-edge skills and knowledge in data analytics and generative AI.
Expertly co-developed and co-delivered by Newcastle University and PwC Malaysia, the Certified Data Analyst with Generative AI Programme blends interactive online instructor-led sessions with workshop recordings, providing a practical focus on data analytics and Generative AI application.
This programme is open to learners from all educational and career backgrounds and requires no prior coding experience. Whether you're a business practitioner or a recent graduate, this programme helps you develop data analytics with Generative AI skills and earn certifications from both Newcastle University and PwC Malaysia.
Interactive, instructor-led sessions
Revisit workshop recordings to reinforce learning
Structured for progressive learning
Fully HRDC-claimable
*Subject to HRDC learning hour requirements
Aligned with Future Skills Framework
Claimable CPD/CPE hours
*Subject to claim requirements of the respective professional body
Week 0
Pre-programme setup (tech and assessment)
(1 hour's session)
Learning outcomes
Week 1
• Introduction to data analytics
• Expectation of data analyst
• Business needs analysis
(2+2 hours' session)
Understand data analytics and learn how data drives business values
Week 2
Data preparation for business efficiency
(2+2 hours' session)
Leverage Power Query to extract and improve data quality
Week 3
Data visualisation and DAX for business insight
(2+2 hours' session)
Create data visuals and formula-based functions with DAX in Power BI
Week 4
Impactful data storytelling
(2+2 hours' session)
Craft data-driven narratives for business impact
Week 5
Introduction to Generative AI for data analysts
(2+2 hours' session)
Apply GenAI and prompt engineering techniques for data analyses
Week 6
Data analytics with GenAI
(2+2 hours' session)
Perform exploratory data analyses, data cleaning and profiling with GenAI
Week 7
AI-assisted data analytics with basic programming
(2+2 hours' session)
Enhance your understanding of both programming basics and AI generated code
Week 8
Analysing documents with GenAI
(2+2 hours' session)
Build document processing pipelines using LLMs and Retrieval Augmented Generation (RAG)
Week 9
Agentic approach to analysing documents
(2+2 hours' session)
Build multi-step document processing with RAG and LLM agents
Week 10
• Applying data analytics back at work
• Final assessment
(2+2 hours' session)
Identify and explore business problems worth solving
Upon completion, receive an exclusive certificate from PwC Malaysia and Newcastle University
Equip yourself with practical skills in data analytics and Generative AI, which is changing how businesses analyse and use data
Co-developed and co-delivered by leading experts from Newcastle University and PwC Malaysia, ensuring real-world relevance
Engage in practical exercises and business case simulations to apply what you have learnt
Earn a joint certificate of completion from Newcastle University and PwC Malaysia
Benefit from the extensive industrial experience of the PwC network and digital expertise of Newcastle University. The programme will be delivered by experienced trainers and facilitators from both PwC’s Academy and Newcastle University’s National Innovation Centre for Data (NICD).
Download our Certified Data Analyst with Generative AI Programme brochure
Course commences 14 April 2026 with classes on every Tuesday and Friday from 4pm to 6pm