In collaboration with Newcastle University

Certified Data Analyst with Generative AI Programme​

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​Who is this programme for?​

Designed to equip you with cutting-edge skills and knowledge in data analytics and generative AI.

Expertly co-developed and co-delivered by Newcastle University and PwC Malaysia, the Certified Data Analyst with Generative AI Programme blends interactive online instructor-led sessions with workshop recordings, providing a practical focus on data analytics and Generative AI application.

This programme is open to learners from all educational and career backgrounds and requires no prior coding experience. Whether you're a business practitioner or a recent graduate, this programme helps you develop data analytics with Generative AI skills and earn certifications from both Newcastle University and PwC Malaysia.

Key features​

Virtual live workshops​

Interactive, ​instructor-led sessions​

Online workshop recordings

Revisit workshop recordings to reinforce learning

10 modules​ over 10 weeks

Structured for progressive learning​

Additional benefits


Fully HRDC-claimable​
*Subject to HRDC learning hour requirements


Aligned with Future Skills Framework​


Claimable CPD/CPE hours​
*Subject to claim requirements of the respective professional body

Course modules​

Week 0
Pre-programme setup (tech and assessment)


(1 hour's session)
                                                                 
Learning outcomes

Week 1
• Introduction to data analytics
• ​Expectation of data analyst​
• Business needs analysis

(2+2 hours' session)
                                                                 
Understand data analytics and learn how data drives business values

Week 2
Data preparation for business efficiency​


(2+2 hours' session)
                                                                  
Leverage Power Query to extract and improve data quality

Week 3
Data visualisation and DAX for business insight


(2+2 hours' session)
                                                                 

Create data visuals and formula-based functions with DAX in Power BI

Week 4
Impactful data storytelling​



(2+2 hours' session)
                                                                
Craft data-driven narratives for business impact

Week 5
Introduction to Generative AI for data analysts


(2+2 hours' session)
                                                                
Apply GenAI and prompt engineering techniques for data analyses

Week 6
Data analytics with GenAI



(2+2 hours' session)
                                                                
Perform exploratory data analyses, data cleaning and profiling with GenAI

Week 7
AI-assisted data analytics with basic programming


(2+2 hours' session)
                                                                
Enhance your understanding of both programming basics and AI generated code

Week 8
Analysing documents with GenAI



(2+2 hours' session)
                                                                
Build document processing pipelines using LLMs and Retrieval Augmented Generation (RAG)

Week 9
Agentic approach to analysing documents


(2+2 hours' session)
                                                                 
Build multi-step document processing with RAG and LLM agents

Week 10
• Applying data analytics back at work
• Final assessment

(2+2 hours' session)
                                                                
Identify and explore business problems worth solving

Upon completion, receive an exclusive certificate from PwC Malaysia and Newcastle University

What will you gain upon completing this programme?​

Cutting-edge focus

Equip yourself with practical skills in data analytics and Generative AI, which is changing how businesses analyse and use data

Expert-led and industry-backed

Co-developed and co-delivered by leading experts from Newcastle University and PwC Malaysia, ensuring real-world relevance

Hands-on experience

Engage in practical exercises and business case simulations to apply what you have learnt

Joint certificate

Earn a joint certificate of completion from Newcastle University and PwC Malaysia

Why learn with us​

Benefit from the extensive industrial experience of the PwC network and digital expertise of Newcastle University. The programme will be delivered by experienced trainers and facilitators from both PwC’s Academy and Newcastle University’s National Innovation Centre for Data (NICD).

PwC’s Academy upskills organisations with specialist capabilities to thrive in a complex digital world. Our courses are based on the best practices of PwC’s global network of firms and the individual experiences of our training experts.

Technical data scientists at the NICD are experienced at upskilling clients across multiple business domains, in data analytics, data science, and the use of Generative AI.

Download the brochure​

Download our Certified Data Analyst with Generative AI Programme​ brochure

(PDF of 305.35KB)

Register your interest for the April 2026 intake​

Course commences 14 April 2026 with classes on every Tuesday and Friday from 4pm to 6pm

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Contact us

Firdaus Kamal

Firdaus Kamal

Head, Business Development, PwC Malaysia

Tel: +60 (3) 2173 3605

Janice Chee

Janice Chee

Senior Manager, PwC's Academy, PwC Malaysia

Tel: +60 (3) 2173 1188

Izwan Jallaludin

Izwan Jallaludin

Manager, PwC's Academy, PwC Malaysia

Tel: +60 (3) 2173 1188

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