Three gaps typically drive this drop-off, each reflecting a people challenge. Employees often lack clarity on how to apply AI within their roles. Incentives rarely reward experimentation or responsible use. And without clear direction or governance, employees may continue to use AI inconsistently instead of making it a routine part of work.
The challenge, then, is no longer about access. It’s about embedding AI into how people work, enhancing their skills, and creating value for them and the organisation.
This shifts the conversation from tools to outcomes—and to building AI fitness across the workforce, so that AI can be meaningfully translated into everyday decisions and ways of working that are productive, and more importantly, sustainable, purposeful, and fulfilling. As it stands, only 42% of Asia Pacific organisations polled in PwC’s AI performance study say their employees trust AI-generated insights enough to act on them in decision-making, compared with 60% of AI leaders.
Bridging this gap requires more than training—it demands a deliberate approach to how people experience AI in their roles. This includes embarking on change management that’s directed at enhancing human capability and wellbeing, without amplifying the strain faced by employees in adopting new technologies.
Visible shifts in how employees engage with AI needs to happen:
These approaches build the confidence and role-based fluency for meaningful application of AI in everyday work—echoed in the World Bank Malaysia Economic Monitor’s emphasis on holistic workforce preparation, spanning foundational, digital, and socio-emotional skills alongside continuous upskilling.
AI must move beyond proof of concept to become a true co-creator of value—embedded in workflows, decisions, and growth strategies, rather than treated as a standalone tool. This shift depends on building both technical capability and the conviction to work alongside AI.
Data availability, one of the most fundamental enablers of AI fitness is not up to par. Only 42% of Asia Pacific employees compared to 57% of AI leaders from our AI performance study, can quickly find and use high-quality data for current and future AI work. Without that foundation, even the most capable tools struggle to translate data into meaningful outcomes.
Bridging this gap is about creating opportunities for AI to be applied seamlessly in daily work:
These efforts enable employees to move from tentative use to consistent application, turning AI into a practical driver of everyday decisions and outcomes. At scale, this translates into real economic value, with AI skills increasingly commanding a meaningful wage premium.
Even as organisations invest in adoption and capability building, trust will stall without clear guardrails on how AI is used, validated, and acted on.
Emerging roles such as AI ethicist and AI auditor, highlighted in a TalentCorp impact study, underscore the rising importance of managing AI’s ethical risks. Yet despite this growing focus, only 46% of Asia Pacific organisations in our AI performance study have a documented Responsible AI framework—the majority have no guardrails needed to scale AI responsibly and realise its full value.
Start by creating the right conditions for AI to be used confidently and consistently across the business:
These measures embed governance into everyday work—giving employees the clarity and confidence to use AI consistently and responsibly, strengthening trust in how AI is applied across the organisation.
Ultimately, AI performance is a people outcome. It’s shaped by whether employees trust what they see, understand how to use it, and feel confident acting on it. When governance is clear and embedded into everyday work, AI shifts from a tool employees test to one they rely on—and real value follows.
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