AI fitness:

Turning AI into a daily advantage at work

turning-ai-into-a-daily-advantage
  • Report
  • 20 minute read
  • June 2026

 

An organisation rolls out AI tools across its workforce. Uptake is high at first—teams experiment, pilots multiply, and new use cases emerge. But months later, the momentum stalls. Employees revert to familiar ways of working. AI outputs are scrutinised, questioned, or quietly set aside. The tools are there—but the trust is not.

Vishy Narayanan

Digital and AI Leader, PwC Malaysia

Mohammad Iesa Morshidi

Director, Workforce Management, PwC Malaysia

Three gaps typically drive this drop-off, each reflecting a people challenge. Employees often lack clarity on how to apply AI within their roles. Incentives rarely reward experimentation or responsible use. And without clear direction or governance, employees may continue to use AI inconsistently instead of making it a routine part of work.  

The challenge, then, is no longer about access. It’s about embedding AI into how people work, enhancing their skills, and creating value for them and the organisation. 

This shifts the conversation from tools to outcomes—and to building AI fitness across the workforce, so that AI can be meaningfully translated into everyday decisions and ways of working that are productive, and more importantly, sustainable, purposeful, and fulfilling. As it stands, only 42% of Asia Pacific organisations polled in PwC’s AI performance study say their employees trust AI-generated insights enough to act on them in decision-making, compared with 60% of AI leaders.

Moving from access to intentional adoption

Bridging this gap requires more than training—it demands a deliberate approach to how people experience AI in their roles. This includes embarking on change management that’s directed at enhancing human capability and wellbeing, without amplifying the strain faced by employees in adopting new technologies. 

Visible shifts in how employees engage with AI needs to happen: 

When AI is used in a project deliverable, the pressure to perform is very real. Creating structured, collaborative settings where employees can learn together helps ease that pressure, turning experimentation into a shared experience to reduce fatigue rather than being a purely performance-driven exercise. PwC has made learning fun, hosting prompting parties globally, as a playground for AI experimentation in a group setting. Focusing on actual use cases outside the confines of regular work, employees learn from one another’s prompts, sparking new ideas on how to make AI work harder for them.

Build domain-specific fluency, focusing on how different roles leverage AI to solve business problems and map out learning paths for each. For instance, a supply chain planner begins with AI-enabled dashboards to interpret demand signals and identify patterns. Over time, they advance to using AI-driven demand sensing and scenario modelling tools to dynamically adjust inventory and distribution strategies in real time, improving resilience during demand fluctuations.

These approaches build the confidence and role-based fluency for meaningful application of AI in everyday work—echoed in the World Bank Malaysia Economic Monitor’s emphasis on holistic workforce preparation, spanning foundational, digital, and socio-emotional skills alongside continuous upskilling.

Building capability through visible, rewarded use of AI

AI must move beyond proof of concept to become a true co-creator of value—embedded in workflows, decisions, and growth strategies, rather than treated as a standalone tool. This shift depends on building both technical capability and the conviction to work alongside AI.

Data availability, one of the most fundamental enablers of AI fitness is not up to par. Only 42% of Asia Pacific employees compared to 57% of AI leaders from our AI performance study, can quickly find and use high-quality data for current and future AI work. Without that foundation, even the most capable tools struggle to translate data into meaningful outcomes. 

Bridging this gap is about creating opportunities for AI to be applied seamlessly in daily work: 

Employees are often hesitant to use AI as they’re unsure what good looks like. Making AI use observable—and recognised—builds shared standards and confidence, which are critical to changing behaviours. With 57% of Malaysian employees from our Workforce Hopes and Fears survey 2025 expecting their jobs to be significantly impacted by technology and AI within the next three years, but only 63% having access to the necessary learning and development resources, this is a clear case for change. 
 
In practice, a product team can document examples where AI, supported by reliable data, meaningfully changed an outcome, building an internal playbook of effective application. Embedding AI skills into performance reviews can then reinforce these behaviours and sustain continuous upskilling.

Employees hold back when mistakes feel visible or consequential. Confidence grows when early missteps are treated as part of the process, not failures—and when employees have safe access to the data needed to test and validate AI outputs. For example, an operations team pilots AI-driven recommendations in selected regions, giving employees room to experiment, validate insights against available data, and build confidence before scaling.

These efforts enable employees to move from tentative use to consistent application, turning AI into a practical driver of everyday decisions and outcomes. At scale, this translates into real economic value, with AI skills increasingly commanding a meaningful wage premium.

Embedding trust through clear governance

Even as organisations invest in adoption and capability building, trust will stall without clear guardrails on how AI is used, validated, and acted on. 

Emerging roles such as AI ethicist and AI auditor, highlighted in a TalentCorp impact study, underscore the rising importance of managing AI’s ethical risks. Yet despite this growing focus, only 46% of Asia Pacific organisations in our AI performance study have a documented Responsible AI framework—the majority have no guardrails needed to scale AI responsibly and realise its full value. 
 
Start by creating the right conditions for AI to be used confidently and consistently across the business:

Employees need clarity on how AI fits into different decisions. Clear guardrails, such as when AI can inform decisions and when human judgement is required, remove uncertainty and give employees a stronger sense of control. When these practices are recognised and linked to performance and rewards, AI adoption becomes not just an expectation, but a visible pathway for growth and progression.

Policies alone rarely change behaviour. Embedding simple, actionable guidance into workflows—such as checklists on data sources, prompt assumptions, and validation steps—helps normalise responsible AI use. It reduces the mental load of “getting it right,” making AI feel more intuitive and less of a burden.

These measures embed governance into everyday work—giving employees the clarity and confidence to use AI consistently and responsibly, strengthening trust in how AI is applied across the organisation. 

Ultimately, AI performance is a people outcome. It’s shaped by whether employees trust what they see, understand how to use it, and feel confident acting on it. When governance is clear and embedded into everyday work, AI shifts from a tool employees test to one they rely on—and real value follows.

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Contact us

 Vishy Narayanan

Vishy Narayanan

Digital and AI Leader, PwC Malaysia

Tel: +60 (3) 2173 0999

Mohammad Iesa Morshidi

Mohammad Iesa Morshidi

Director, Workforce Management, PwC Malaysia

Tel: +60 (3) 2173 3136

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