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Malaysia findings

PwC Global Entertainment & Media Outlook 2024-2028
PwC Global Entertainment & Media Outlook 2024-2028: Malaysia findings
  • Report
  • 5 minute read
  • September 2024

In the face of economic headwinds and technological disruptions, Malaysia’s entertainment and media (E&M) industry revenue grew by 2.3% to RM50.3 billion in 2023. As the industry grows to RM58.9 billion by 2028, new revenue pools in advertising and streaming are forming.

As Malaysia’s entertainment and media industry grows, market players face risks and opportunities. Consumer preferences shifts, accelerated pace of change and impact of new technologies like Generative AI are forcing organisations to reinvent their business models. As consumers increasingly consume content online, organisations must reinvent their service offerings to connect and build relationships with consumers on platforms where they spend more of their time. Closing the implementation gap by turning ideas and strategies into actionable steps will be essential

Download Malaysia findings report PwC Global Entertainment & Media Outlook 2024-2028 (PDF)

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Tiang Woon Meng

Tiang Woon Meng

Assurance Partner and Technology, Media and Telecommunications Leader, PwC Malaysia

Tel: +60 (3) 2173 1152

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