Putting security at the epicentre of innovation

Malaysia findings from the 2024 Global Digital Trust Insights

December 2023

Although excitement and budgets for cutting-edge security programmes are increasing, the actual progress in improving security is slow, or in some cases stagnant.

PwC’s 2024 Global Digital Trust Insights survey of 3,876 business and tech executives, including respondents from Malaysia, shows considerable room for improvement in cybersecurity.

“Hack-and-leak” remains the top concern for Malaysian respondents, yet nearly a third still don’t consistently incorporate data security and privacy features in their operations. 

Download the Malaysia report 

With technology now at the heart of business, safeguarding it is core to protecting the enterprise. However, cybersecurity is facing four major shifts, each of which could be disruptive on its own: 

  • The need to modernise tech infrastructure amid cost-cutting and macroeconomic uncertainty

  • Hybrid cyber threats blurring the lines between espionage and cybercrime, elevating cybersecurity to national security concerns.

  • The adoption of cloud and emergence of generative AI brings new threats and defence possibilities.

  • Regulations requiring openness about cyber incidents could usher in a new era of transparency and collaboration.

In today's innovative landscape, businesses are intertwining digital experiences with the latest technology tools. Cybersecurity must stand at the epicentre of this transformation.

Key findings



of business executives in Malaysia emphasise modernisation of technology with cyber investments




worry about hack-and-leak as top cyber risk




will deploy GenAI for cyber defence in the next 12 months


Putting security at the epicentre of innovation

Download the Malaysia report (PDF)

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Explore global and Asia Pacific findings below

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Contact us

Elaine Ng

Elaine Ng

Partner, Financial Services and Risk Services Leader, PwC Malaysia

Tel: +60 (12) 334 6243

Clarence Chan

Clarence Chan

Partner, Digital Trust and Cybersecurity Leader, PwC Malaysia

Tel: +60 (3) 2173 0344

Alex Cheng

Alex Cheng

Director, Cyber Threat Operations, PwC Malaysia

Tel: +60 (3) 2173 0647

Tanvinder Singh

Tanvinder Singh

Director, Cyber and Forensics, PwC Malaysia

Tel: +60 (3) 2173 0293