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Are we ready for omnichannel retail in Malaysia?

The pandemic has not just altered the way we shop but also highlighted the importance of having a strong omnichannel retail experience in a post-pandemic world. Despite notable progress being made in recent years, there is still much room for improvement in Malaysia's retail industry. Creating a seamless, tech-enabled shopping experience can be challenging, but a successful transformation into an omnichannel model will undoubtedly benefit both retailers and consumers. 

In this report, we share the results of our omnichannel readiness study of 50 retail brands in Malaysia. We discuss how retailers can leverage new opportunities and technologies to adapt to changing consumer demands, whilst navigating the risks and challenges along the transformation journey. 

What should retailers consider in the transition to an omnichannel business model?

Redesign the customer experience

Recalibrate supply chains

Embed omnichannel strategy throughout the organisation

Transform data into actionable insights

Unlock omnichannel potential with technology

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Contact us

Yennie Tan

Yennie Tan

Deals Partner, Deals Strategy, PwC Malaysia

Tel: +60 (3) 2173 0551

Rakesh Mani

Rakesh Mani

Director, Strategy&, PwC Malaysia

Tel: +60 (3) 2173 0629

Yen Li Cheong

Yen Li Cheong

Deals Director, Deals Strategy, PwC Malaysia

Tel: +60 (3) 2173 0299