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Pathways to sustainable growth

PwC’s Asia Pacific Business Leaders Survey 2019-2020
Malaysia findings

Shifts in the global landscape are continuously shaping the world we live in. Businesses view these changes, including rapid urbanisation, climate change and resource scarcity, technological breakthroughs, and changes in global economic power as their biggest challenges, and for some, their biggest opportunities.



of Malaysian business leaders are confident in their growth prospects


are focused on expanding automation into new areas of business


view advanced automation and artificial intelligence (AI) as an organisation-wide priority in the next two years


are not creating redundancies by investing in automation, but they believe that upskilling their workforce is the way forward

One of the latest developments felt more keenly by Malaysia has been the US-China trade war. In a recent Nomura Research report, Malaysia has been observed to be the 4th largest beneficiary of the trade war.

The opportunities that this presents is seen to be reflected throughout the Asia Pacific Business Leaders Survey 2019-2020 findings. PwC surveyed 1,014 CEOs and industry leaders, of which 60 were Malaysian business leaders.


Our key findings for Malaysia

Malaysian business leaders see brighter prospects ahead

For Malaysia to live up to its ambitions, increased productivity is a priority.

Advanced automation and AI is still seen as a remit of organisations’ IT functions.

It’s important that the skills of talent are able to keep up with the pace of development.

Technology can help companies shore up trust.

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The debate on upskilling is only effective if our schools and universities are part of the movement to shape the workforce of the future. We have an opportunity as businesses to support Malaysia’s Fourth Industrial Revolution agenda by reskilling our workforce as it evolves with the arrival of new talents from our future generations.

Sridharan NairPwC Malaysia Managing Partner

Contact us

Sridharan Nair

Asia Pacific Vice Chairman, Markets, PwC Malaysia

Tel: +60 (3) 2173 1188

Nurul A'in Abdul Latif

Markets Leader, PwC Malaysia

Tel: +60 (3) 2173 0935

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