Press releases



Fighting $40bn food fraud to protect food supply

According to SSAFE and PwC, this free tool – developed by SSAFE in partnership with PwC, Wageningen University, VU University Amsterdam and food industry leaders around the world – will help food companies assess their food fraud vulnerabilities. It meets the requirements of GFSI recognised certification schemes as well as several regulatory authorities around the world. Food fraud affects consumer confidence and is estimated to cost the global industry US$30 to $40 billion a year[1].

A retail revolution is underway in Southeast Asia

Online shopping is gradually becoming the new normal for Malaysians, with almost half of Malaysian consumers making online purchases at least monthly, according to PwC’s Total Retail 2016 Survey (Southeast Asia report). This growth is encouraging considering that Malaysian consumers are relatively new to the online marketplace - nearly 60% of Malaysian respondents to PwC’s survey reported buying online only within the last three years.

PwC Malaysia launches thought leadership publication on trust in business

Authenticity is arguably one of the most crucial ingredients in building trust in business. Several business leaders in Malaysia told PwC that authenticity is a factor that makes trust work, however, putting it into practice and getting the buy-in of the people across an organisation, can be a challenge in itself. These were among the key findings of a PwC Malaysia thought leadership publication ‘Trust in business: Delivering authentic value’.

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