Our clients' face unique challenges, and we're here to help
- We work with Chief and Strategy Executives to shape their corporate strategy, focusing on growth, internationalisation, and M&A, while providing performance benchmarks.
- We collaborate with Marketing and Commercial Executives to refine their brand, marketing, sales, product, customer, and communication strategies.
- We support HR in understanding workforce sentiment and engagement, guiding recruitment and retention strategies.
We assist national bodies in crafting evidence-based national strategies and policies.
How can we help?
Primary research
Primary research is a critical tool that allows businesses to meet compliance requirements, identify service performance gaps, and better meet the needs of customers or employees. Through our expert teams, we deliver insight and analysis that informs strategy, drives performance improvement, and supports change.
Quantitative
Surveys
We support with surveys for different audiences, depending on your needs.
- Brand research
- Customer research
- Marketing and business development
- Workforce
- National research
Brand research
Brand positioning
Brand health index
Brand awareness and perception
Brand recognition
Brand performance
Brand benchmarking
Customer research
- Consumer behaviour
Product/service satisfaction
Shopper insights
- Net Promoter Score
Willingness to pay
Customer satisfaction
Marketing and business development
Price sensitivity
- Product and testing
- Advertising effectiveness
Needs-based analysis
Workforce
- Employee surveys
- Salary benchmarking
- Salary benchmarking studies
- Employer branding surveys
- Wellbeing surveys
- Engagement surveys
- Diversity and inclusion surveys
National research
- Citizen surveys for opinion, perception, and habits
Economic-related surveys
Barometers
Mystery shopping
Mystery shopping is a research technique designed to objectively evaluate service quality and customer experience by employing individuals to anonymously assess businesses while posing as regular customers.
Mystery shopping can be used to measure service performance, provide actionable feedback to C-suite executives, and enhance staff training programmes. Additionally, it enables comparative assessments of service levels and ensures compliance with industry standards and regulations.
Secondary research
We approach market research by exploring how markets behave. Starting with an overarching macroeconomic view, we drill down to analyse the trends that shape the market and impact your business.
Providing both strategic and tactical research solutions, we deliver strategic insight by helping you gather and visualise data using data-driven and interactive tools. This powerful combination of knowledge, data and our global reach provides you with the connected insight and actionable evidence you need to make decisions in your business.
Market studies
We help you explore and assess markets for your products and services, by evaluating market size and growth potential, defining customer groups, understanding the products and services offered in the market, and identifying opportunities and challenges. Our market assessment and entry studies provide a comprehensive understanding of market dynamics and entry strategies.
Competitive benchmarking
We conduct extensive qualitative and quantitative research to provide our clients with a clear understanding of where their business stands within the context of the overall market, in comparison to their competitors and in relation to their stated goals. Our benchmarking and competitive analysis offer valuable insights into market positioning and competitive landscape.
Data visualisation
Depending on the project, our data visualisation tools can bring interactive and user-friendly features to access and discover the data we analyse, which enables the analysis of key insights that allow you to make informed decisions.
We work with you to create a customised dashboard by understanding your needs and the content that fits for your purpose.
The data visualisation dashboard will be built by our team using the platform most suitable for your needs. Our tools provide the following benefits:
- Possibility to interact with the data
- Uncover trends and insights
- Filter and drill-down to different data points
- Presentation of data from different sources in one place
Why choose us at PwC?
At PwC Malta, we bring a wealth of experience across a broad spectrum of industries and services. Our Research team thrives on collaborating with you, whether you’re a startup or a well-established corporation, and across various sectors, including the public domain. Over the years, we’ve honed our skills in both public and private sector projects, leading numerous diverse initiatives. We offer strategic insights by helping you gather and visualise data more effectively. When tackling business challenges, we don’t just rely on our research capabilities, we also connect you with subject matter experts from our local team and our global network.
Case studies
Contact us
