A strategic imperative for agile businesses

Rethinking Identity and Access Management

two people walking in a corridor assessing business
  • Publication
  • 3 minute read
  • July 09, 2025

As businesses accelerate digital transformation, the boundaries of enterprise IT are disappearing. Workforces are distributed, infrastructure is cloud-native, and data flows freely across ecosystems. In this context, Identity and Access Management (IAM) has evolved from a security control to a strategic business enabler—critical to building digital trust, ensuring resilience, and enabling innovation at scale.

Today, IAM goes beyond managing credentials or access rights. Identity has become the new foundation for control. It governs who interacts with what, under which conditions, and with what level of assurance. The rise of generative AI has amplified threats to digital identity systems, making robust IAM more critical than ever. As AI-generated impersonations grow more sophisticated, effective IAM becomes a key line of defence in preserving trust and security.

Consultancy on digital transformation

Organisations that embed IAM into the fabric of their digital operations position themselves to respond faster to change, minimise friction for users, and mitigate risk more intelligently.

A modern IAM strategy enables:

Adoption of Zero Trust principles - placing identity at the heart of access decisions.

Context-aware access control - informed by behaviour, risk, and real-time signals.

Frictionless, secure user journeys - through capabilities like SSO and adaptive MFA.

Scalable governance models - providing visibility and control across hybrid, cloud, and multi-tenant environments.

Effective identity and access management is no longer optional. It is a foundational element of a secure, resilient, and compliant digital enterprise. By prioritising IAM, you can protect critical assets, foster trust, and support long-term success.

How can we help?

We partner with you to elevate IAM into a strategic, adaptive capability that supports your evolving business objectives. Together, we focus on:

Embedding identity into your enterprise architecture to scale securely with digital transformation.

Crafting governance models that drive agility while upholding accountability.

Leveraging analytics and behavioural intelligence to enhance access visibility and minimise risk.

Developing modular, standards-aligned platforms that integrate smoothly across ecosystems.

Rather than viewing IAM as a standalone IT solution, we position it as a fundamental enabler of digital strategy—tightly linked to cloud modernisation, data governance, and trust.

By treating identity as a business-critical asset, rather than a technical necessity, your organisation can better manage complexity, strengthen digital resilience, and unlock long-term value across your transformation journey.

Contact us

Andrew Schembri

Andrew Schembri

Digital Services Partner, PwC Malta

Tel: +356 7921 1355

David Micallef

David Micallef

Senior Manager, Digital Services, PwC Malta

Tel: +356 7975 7571

Kirsten  Cremona

Kirsten Cremona

Director, Digital Services, , PwC Malta

Tel: +356 7975 6911

Follow us