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PwC Gen AI Lab

The PwC Gen AI Lab is Hungary's enterprise AI powerhouse. Since 2023, our team has been building production-ready generative AI solutions for PwC and its clients across every industry.

We don't stop at proof of concepts. Every project follows a fixed-timeline roadmap from PoC to pilot to production — because real value comes from real deployment. Our solutions are built for enterprise scale: secure, integrated, and designed to deliver measurable outcomes.

What makes us different? We combine cutting-edge AI capabilities with PwC's unmatched industry expertise. From auditors to cloud engineers, our domain specialists ensure every solution addresses genuine business challenges — and proves its value in numbers.

We turn AI hype into measurable business value.

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Typical Enterprise Challenges

Knowledge Work Automation

Our solutions

Compliance & Risk Intelligence

AI-powered Expert Assistants

Our solutions:

  • SmartTax Helpdesk
  • Internal Policy Assistant

Process & Operations Optimization

Data-to-Decision Intelligence

Our solutions:

From AI to business value

Production-grade GenAI solutions — built, deployed, and delivering measurable ROI in enterprise environments.

16+

Production-ready solutions deployed in under 3 months

70–95%

Process time reduction across core workflows

20,000+

Expert hours reclaimed annually across deployments

8+

Industries served — from financial audit to cybersecurity

Our portfolio

Selected GenAI Lab work across operations, compliance, audit and technology.

Service categories

We help clients move from GenAI ambition to measurable business value through a structured service portfolio spanning strategy, build, adoption and continuous improvement.

Discovery & Strategy

We help you understand where Gen AI fits and how to get there.

  • AI Readiness Assessment
    We evaluate your data, infrastructure, and processes to identify how prepared you are for Gen AI adoption.
  • Use Case Identification
    We work with your teams to uncover high-impact Gen AI opportunities aligned with your business goals.
  • AI Roadmap Planning
    We define a clear, phased path from ideation to production – with timelines, milestones, and measurable outcomes.
  • Ideation Workshop
    sInteractive sessions where we explore possibilities, prioritize ideas, and shape your Gen AI vision together.

Build & Deliver

From validated ideas to production-ready, enterprise-grade Gen AI solutions.

  • Proof of Concept (PoC)
    Rapid prototyping to validate ideas, test feasibility, and demonstrate value before full investment.
  • Pilot Development
    We build functional solutions with real users, refining based on feedback before scaling.
  • Production Implementation
    Enterprise-grade deployment – secure, scalable, integrated into your existing systems and workflows.
  • System Integration
    Seamless connection with your tools: SharePoint, Jira, DMS, SAP, email, and more.

Ready-to-Deploy Solutions

Accelerate adoption with proven Gen AI tools ready for your environment.

  • Productized AI Tools
    Pre-built, customizable applications (e.g., Checklist Assistant, Contract Agent) ready for fast deployment.
  • Custom Solution Development
    Tailored Gen AI applications designed from scratch for your unique business challenges.

Enablement & Training

Build skills and confidence for sustainable Gen AI adoption across your organization.

  • AI Literacy Training
    We help your teams understand Gen AI – what it can do, where it fits, and how to work with it.
  • Hands-On Workshops
    Practical sessions where your team learns to use, prompt, or even build AI-powered tools.
  • Center of Excellence Support
    We help you establish internal AI capabilities and governance for long-term success.

Ongoing Support

Keep your Gen AI solutions performing at their best – continuously.

  • Maintenance & Optimization
    Continuous monitoring, updates, and improvements to keep your AI solutions performing at their best.
  • Model Fine-Tuning
    We refine AI models based on your data and feedback for improved accuracy and relevance.
  • Managed Services
    End-to-end operational support so your team can focus on business, not infrastructure.

“Our role is to turn AI from experimentation into measurable business value — with secure, scalable solutions embedded into the way people work.”

Péter Lajtai Partner | PwC Hungary | GenAI Lab sponsor

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Contact our team

peter lajtai

Péter Lajtai
Partner, PwC Hungary
Email │LinkedIn

david maafi

Dávid Maafi
Gen AI Lab Lead, PwC Hungary
Email │LinkedIn

gabor oltyan

Gábor Oltyán
Director, PwC Hungary
Email │LinkedIn

istvan szabo

István Szabó
Director, PwC Hungary
Email │LinkedIn

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