Malaysia highlights

Insurance Banana Skins 2025​

Insurance Banana Skins 2025​
  • Report
  • 15 minute read
  • February 2026

Malaysian insurers are wising up as themes like inflation, geopolitical uncertainties, and technology continue to redefine the insurance sector. But how prepared are they in tackling these risks and how do they fare compared to their global counterparts? ​

The Insurance Banana Skins 2025 survey offers a revealing look at the top risks and challenges confronting the industry. Conducted by the Centre for the Study of Financial Innovation (CSFI) in collaboration with PwC, it captures candid views from the industry over the next two to three years, with 698 responses across 42 territories, including Malaysia. ​

The Banana Skins Barometer offers a window into the anxiety levels of Malaysian insurers, where at 3.61, Malaysia remains above the global average (3.14). While preparedness—as measured by the Preparedness Index—has slipped to 3.11, below the global benchmark, there is a silver lining as these indicators are signals for Malaysian insurers to ramp up their investments in talent, technology and trust. ​

There is some alignment with insurers in other parts of the world in terms of perceived anxieties around technology and macroeconomic risks. Opportunities exist for Malaysian insurers to improve their response to managing talent and investment performance—top concerns which differ from global concerns. ​

Even as pressures rise from key challenges around attracting and retaining talent, innovating and pursuing transformation, Malaysian insurers show promise in recognising the critical steps they need to take to enhance their resilience. ​

Closing the preparedness gap is a long haul—but one that is within reach with the right mindset anchored on building trust and collaborating across the ecosystem.

Download the report

Insurance Banana Skins 2025​

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Kelvin Lee

Kelvin Lee

Partner, Financial Services Leader, PwC Malaysia

Angie Wong

Angie Wong

Financial Services and Insurance Leader, PwC Malaysia

Chi Min Liew

Chi Min Liew

Partner, Assurance, Financial Services, PwC Malaysia

Suet Lye Chan

Suet Lye Chan

Partner, Assurance, Financial Services, PwC Malaysia

Chia Lin Tee

Chia Lin Tee

Director, Assurance, Financial Services, PwC Malaysia

Yew Khuen Yoon

Yew Khuen Yoon

Director, Assurance, Financial Services, PwC Malaysia

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