In a world of endless streaming options, what does ‘going to the cinema’ truly mean to consumers today?
Carpets, cushioned seats and velvet drapes. Buttery popcorn in hand and the satisfaction of finding your seat. The light goes down, the screen lights up and the first auditory note brings an anticipatory hush.
In this episode, we’re pulling back the curtain on the Malaysian cinema experience with Koh Mei Lee, CEO of Golden Screen Cinemas (GSC). Together with Rakesh Mani, Partner, Consumer and Industrial Products Leader, PwC Malaysia, we explore the increasingly symbiotic relationship between streaming and cinemas. We discuss the rising importance of local and regional films for cinema operators. In a discussion that brings together the practical and the sentimental, we learn about what’s keeping the magic of the movies alive for consumers and the shaping of what it means to be Malaysian on the big screen.
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Why we go to the movies?
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