From cost pressure to value:

Taming Malaysia’s medical inflation

  • Blog
  • February 23, 2026

Taariq Murad

Tax Partner, Healthcare Leader, PwC Malaysia

Sean Soon

Deals Director, Deals Strategy and Operations, PwC Malaysia

Access to affordable healthcare is a fundamental societal need, but tackling rising medical costs in Malaysia requires more than short‑term fixes. Structural drivers such as opaque pricing and rising hospital operating expenses are pushing up medical claims and insurance payouts.

Malaysia recorded medical cost inflation of about 15% in 2024, prompting interim safeguards. At the same time, the insurance and takaful industry saw cumulative medical claims cost inflation of 56% between 2021 and 2023, outpacing premiums and signalling that simple repricing is no longer sustainable.

Reforms are under way. The adoption of the Malaysia Medicines Price Guide (MyPriMe), and the transition to the diagnosis‑related group (DRG)-based payment system are aimed at improving cost transparency and efficiency in hospitals. With an ageing population and rising non‑communicable diseases (NCDs), there is also growing interest in the new medical and health insurance/takaful (MHIT) plan, which offers coverage for Malaysians regardless of income up to age 85.

The impact of these measures will depend on regular engagement with stakeholder groups, close monitoring of outcomes, and a stronger culture of prevention and screening to address root causes.

Translating policy signals into action

Improving healthcare equity and sustainability requires an ecosystem approach. This includes strengthening pharmacy governance, enabling more care to be delivered closer to the patient, increasing data transparency, and shifting payment models to reward value over volume.

Four key levers can help bend the cost curve while improving outcomes:

  1. Stabilise pharmacy spend with disciplined governance
  2. Shift appropriate care to day care or outpatient settings with robust quality safeguards 
  3. Enhance price visibility through published price corridors and consumer‑friendly tools
  4. Focus on prevention through healthy lifestyles, free screenings, and medication adherence support

Here’s how key stakeholders can act now.

i. Payers

Payers include licensed insurers, family takaful operators, employers who self‑fund healthcare benefits, and risk‑bearing third‑party administrators. Their focus needs to move to total cost of care, where the greatest savings potential lies.

Cost containment measures include tightening formularies, implementing step therapy (starting with lower‑cost medication alternatives), and promoting biosimilars that have been tested for safety and efficacy as more affordable options to biologic medicines. 

For infusion or catheter‑based treatments, payers can shift therapy to lower‑cost, clinically appropriate settings, supported by clear incentives and guidance to help members navigate coverage rules. Prevention should be emphasised in medical and health insurance/takaful designs by incorporating zero co‑pay screenings and embedding behaviour-based digital programmes (medication adherence, coaching) to reduce avoidable NCD episodes.

ii. Providers

Private hospitals, general practitioners and specialist clinics, and diagnostic labs will need to build foundations for value‑based care.

To prepare for DRG‑based payment, providers should invest in interoperable electronic medical records (EMR) to support secure exchange of clinical and financial data and make care episodes comparable across facilities. High‑volume patient pathways should shift towards day care or outpatient delivery where appropriate, guided by standardised clinical protocols and quality safeguards. 

Providers can improve price transparency by publishing benchmark price ranges for common procedures and medicine fees. These efforts complement regulatory initiatives such as the Price Control and Anti‑Profiteering (Price Marking for Drugs) Order 2025 and Ministry of Health tools like MyPriMe.

Clinical settings are also key touchpoints for prevention efforts—through simple exercise plans, dietitian referrals, and virtual check‑ins.

iii. Employers

Micro, small, and medium enterprises (MSMEs) have been most affected by rising medical insurance costs, but large corporates are also under pressure. Regardless of size, employers can encourage “virtual‑first” access to care, with remote consultations before in‑person visits, while ensuring secure data sharing and oversight of third‑party virtual platform providers. 

Employees should understand triage rules so care can be prioritised by severity. Price look‑up tools and MyPriMe links can be embedded in human resources portals to help employees check prices before receiving care.

Plan rules and carrier agreements should clearly set expectations on site‑of‑care (virtual vs in‑person) and the use of biosimilars. Incentives and vendor service levels can be tied to screening rates, medication adherence, and preventive behaviours, aligning rewards with outcomes rather than activity.

iv. Consumers

As virtual care becomes more prominent, data from AI‑enabled wearables and home monitoring tools can support better disease prevention and management, backed by strong privacy and data security safeguards. 

A stronger culture of prevention is needed, making regular screenings, adherence to medication, and healthy living part of everyday life. Preventive care should also be embedded into plan rules and care pathways to help avoid long‑term costs.

Journeying together to realise value

Various measures are being introduced to promote transparency, including the RESET framework (Revamp, Enhance, Strengthen, Expand, and Transform)—endorsed by the Ministry of Finance, the Ministry of Health, and Bank Negara Malaysia—to guide the system towards DRG‑based payment for a basic MHIT.

The next phase is execution: making transparency tools easy to use, scaling the DRG‑based payment model, and embedding digital nudges within benefit design to support sustainable behaviour change. The impending rollout of the health insurance/takaful calculator—developed by industry associations in collaboration with Bank Negara Malaysia—will further help consumers make informed decisions about monthly savings for premiums and co‑payments throughout their coverage period.

When payers, providers, employers, and consumers act together, Malaysia’s healthcare system can bend the cost curve while improving outcomes, restore predictability for households and businesses, and shift spending from activity to value.

If executed decisively, Malaysia can transition from paying more for less protection to paying less for better outcomes—enhancing the resilience of the healthcare ecosystem. 

The content and author information presented are accurate as of the time of publication.

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Taariq Murad

Taariq Murad

Tax Partner; Healthcare Leader; and Inclusion & Diversity Leader, PwC Malaysia

Sean Soon

Sean Soon

Deals Director, Deals Strategy and Operations, PwC Malaysia

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